Digital Marketing Executive

1 week ago

Edinburgh, United Kingdom Busy B Full time

Job DescriptionLocation Central Edinburgh Office (2-day hybrid week)Salary DEPENDING ON EXPERIENCEDescription We are looking for a highly organised and proactive individual to join our friendly and talented team and play a key role in shaping the development of the brand online.Digital Marketing Executive- Full time, Hybrid (1–2 days office, central Edinburgh) - Reports to Sales Director - Salary based on experience, with scope to develop Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including John Lewis and Waterstones. With sales of £2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team. We’re looking for someone highly organised, detail-oriented, and enthusiastic about product development. You’ll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team.Key ResponsibilitiesContent & BrandManage seasonal photoshoots and creative campaigns.Create digital content and copy for emails, social, SEO, and product listings.Ensure brand consistency and support PR, influencers, and affiliates.Ecommerce & WebsiteDeliver digital plans and site updates.Lead website development and merchandising to maximise performance.Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces.Create promotional offers and ensure accurate T&Cs.Liaise with agencies and warehouse on product launches.CRM & Performance MarketingOwn our CRM strategy, email marketing, and automation journeys.Cleanse and grow the database; test and optimise email layouts.Plan and manage monthly performance marketing budget aligned to ROAS goalsShared ResponsibilitiesProvide customer service via social and inbox.Identify growth opportunities and assist with market/product research.Attend training/workshops and support general admin during quieter periods.Personal Attributes, Skills & ExperienceOrganised and detail-focused, keeping projects and data on trackCommercially aware with a good grasp of products, pricing, and market trendsProactive and accountable, always following tasks throughCreative, curious, and collaborative – sharing ideas and working well with othersAdaptable under pressure, balancing priorities with easeConfident using Magento, Excel, Photoshop and CanvaWhat We Offer:A chance to make a real impact in a small, creative teamWork with a much-loved, design-led stationery brandDevelop the styling and look and feel of the brand onlineSupportive, friendly culture with room to grow4 weeks’ holiday plus 11 public holidays, with an extra week after 5 yearsCompany pension and annual discretionary team bonusBirthday and Christmas vouchersThis is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand.#J-18808-Ljbffr

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