Senior Copywriter

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting
- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

**Job Description**:
**About the Role**

Great opportunity for a Midweight Copywriter to be a part of our Copy + Editorial team. Based in London, you’ll work closely with the Editorial and Creative teams on projects across ASOS brand and partner campaigns. You’ll work closely with the art directors, fashion editors/stylists and video creatives to create our campaign messaging, and make sure that the ASOS tone of voice and brand values are upheld through everything we do.

Based within the Copy + Editorial Team, the role will involve working closely with the Creative Team to deliver concepts and copy for a wide range of own-brand and partner briefs. We’re looking for someone from an advertising-agency background with the ability to develop award-winning creative concepts and messaging that resonates beyond the campaign across all channels. You’ll be comfortable writing for both menswear and womenswear customers across all the ASOS brands, as well as venture and third-party brands. You’ll be able to juggle multiple projects, pivot between Creative and Editorial tasks, and become a key link between Creative and Marketing stakeholders. You should be comfortable presenting and able to inspire more junior writers and creatives. This is a role with lots of scope for development, so if you’re a copywriter thinking of your next steps, get in touch

**What You’ll be Doing**
- Bringing campaign concepts to life through copywriting and storytelling that stops ASOS’ target customer in their tracks
- Building an ideas-first environment for the Creative team, working alongside creatives, fashion and design to ensure campaign messaging is original and on-brand
- Creating red-thread messaging that connects brand strategy with customer journey/experience
- Helping to develop ideas with more junior members of the Creative and Editorial teams
- Pitching campaign ideas and presenting to Head of Creative
- Supporting the Editorial Team with research, brainstorming and tone-of-voice development, as well as writing across Style Feed and CRM if required
- Working on several projects simultaneously from start to finish, keeping to deadlines, and signing off on these projects before they are presented to senior stakeholders
- Supporting our culture by driving Diversity, Equity & Inclusion strategies.

**Qualifications**:
**Who We’d Like to Meet**
- Plugged into 18-29-year-old trends, culture and online content; you’ll be able to understand the needs of ASOS’ target customer
- A strong writer with the ability to convey a message in everything from a snappy headline to a longer-form article
- Experienced working on brand campaigns
- Super-organised and able to manage their own workload
- A team player, willing to work on different content output as required, contribute to team research, brainstorming and training resources, and help mentor juniors with different levels of experience
- Experienced working with global markets
- An articulate and confident presenter with strong influencing skills
- A creative and innovative thinker and collaborator
- Comfortable with responsibility, accountability, and ambiguity
- Able to work in a fast-paced environment and adapt to rapid change

Additional Information
**What’s in it for you?**
- Employee discount (hello ASOS discount)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra day for your birthday
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

**Our Commitments**

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.

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