Marketing Executive

2 weeks ago

Dereham, United Kingdom Zest Car Rental Full time

**Marketing Executive**

**Contract**: Full-time

**Salary**: £20,000 - £25,000 per annum (depending upon experience).

**Location**: Dereham, Norfolk.

**The Role**

Zest offers a robust training course and access to learn from large budgets on PPC. While this role will be intensive it’s great for those looking to further their career in the world of digital marketing.

**Who are we?**

Zest Car Rental is an award-winning internet based holiday car hire specialist with a strong customer focus and a reputation for outstanding customer service. Together with our excellent customer service, this has earned us various awards and have been the only Which? Recommended Car Hire Broker for 5 years running.

**Responsibilities include**
- Management and optimisation of PPC campaigns (Google Adwords and Microsoft advertising) including competitor analysis and keyword research.
- Campaign analysis - identifying trends and preparing weekly reports.
- Creating engaging and high converting ad copy
- Assisting with and implementing the search marketing strategy.
- Trialling new placements and targeting methods in PPC accounts.
- Manage a significant Paid Media budget, ensuring that maximum ROI is achieved, and the right audience is targeted.
- SEO optimisation and keyword analysis
- SEO Copywriting

**Key requirements**
- Some digital marketing experience.
- A working knowledge of Google AdWords and Microsoft advertising.
- Knowledge and understanding of SEO.
- Advanced excel skills.
- Ability to work to tight deadlines.
- Stay on top of the latest PPC trends and updates.
- Excellent organisational skills and ability to use your own initiative.
- Excellent copywriting and language skills
- Exceptional attention to detail.

**Benefits**
- Flexible working
- Buying and selling holiday scheme available
- Casual Dress
- Employee discount
- Free parking
- Company events
- Holiday Rewards Program

**Hours**: 40, Monday to Friday.

**Holiday Entitlement**: 33 days including Bank Holidays

**Salary**: £20,000.00-£25,000.00 per year

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Dereham: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital Marketing: 1 year (preferred)

Work Location: One location

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