Marketing Manager

**Purpose of the Role**

**Key Responsibilities**
Preparation and implementation of an annual marketing strategy and budget plan which sets out clear and measurable KPIs.
Set and Manage local marketing budget. Keeping accurate records.
Working with Centre Managerto ensure all vacant units are appropriately dressed.
Liaison with all tenants at both local and head office level in order to engage with them fully when planning all marketing activity. Marketing campaigns to be focused on driving sales and footfall, and generating ROI for both tenants and the client.
Liaison with stakeholders including customers, community groups, local authorities, colleges and culture groups engaging with them to raise the profile of the scheme.
Creation of an annual marketing calendar of events, campaigns and promotions as part of the annual marketing strategy.
Development of tourist marketing initiatives to maximise influx of tourists in particular from cruise ships and coaches.Working with Highland Council, Bid and other relevant bodies.
Preparation of a full retailer engagement strategy - including issuing an annual marketing opportunities pack, regular newsletters, event feedback forms, and attending regular tenant meetings on site with retailers.
Working with chosen charity partners to implement a purposeful program of CSR activity.
Management of external agencies in line with budgets and key performance indicators.
Copywriting of press releases, creative briefs and advertising collateral.
Management of annual media buying plan and implementation of this accordingly, and coordinating agency partners to deliver creative outputs in line with the media deadlines.
Management of all social media sites including strategy and planning and content marketing.
Liaison with local groups and partners to secure new marketing opportunities, partnerships and links.
Development of good relationships with the local media within the target area.
Reporting of footfall and marketing activity to tenants and stakeholders.
Preparation of monthly reports to include marketing activity and the success of campaigns including feedback from the tenants, as well as reporting of CSR and Green initiatives.
Attending client management meetings to present the marketing report, on either a monthly or quarterly basis, either on site or at client’s office in London.
Management of all PR and to be an appointed spokesperson in the absence of the Centre Manager, in the event of any serious incident (media training will be provided).Hosting tenant meetings, where marketing activities and plans will be presented. The volume of meetings per year will be agreed with the Centre Manager.
Proactive management of consumer database.
Management of consumer website.
Regular visits to competing schemes within both the primary and secondary catchment.
Work with Centre Manager and client to initiate, analyse and action consumer research.
Attend internal management meetings and other meetings as pertinent to role.
Running of centre events which may include working evenings and weekends, as and when required. In particular the working week in December is generally Thursday - Monday.
To provide Duty Manager cover after training on a rota basis covering weekends and Bank holidays.

**Staff**
Work with management staff and contractors towards achievement of the scheme goals and aspirations and implementation of the strategy.
Develop excellent lines of communication with all centre management staff, retailers, customers and the client

**Health & Safety**
Refer to the Health & Safety manual and adhere to all policies and procedures as required.

**Skills, Knowledge and Experience**

**Essential**
Excellent leadership and people skills.
The ability to lead and manage, as well as take direction and work independently.
Experience in marketing, PR and social media management.
Proven communication skills operating at all levels.
Excellent skills in press release writing as well as pitching to journalists.
A proven track record in the generation of media coverage across all mediums.
A proven ability to build and maintain relationships with clients, the media and third parties.
Understanding of and experience in managing key stakeholder relationships - BID experience is desirable although not essential.