Marketing Executive

2 weeks ago


Bolton, United Kingdom Swim Sports Company Ltd Full time

**Job Ref**:SPO2311

**Branch**:We Are Swim Head Office

**Location**:Greater Manchester

**Salary/Benefits**:Up to 30k

**Contract type**:Permanent

**Hours**:Full Time

**Hours per week**:37.5

**Posted date**:15/07/2025

**Closing date**:28/08/2025

**The Role**

We’re seeking a confident and hands-on Marketing Executive with experience across both **offline and online campaigns** to support customer acquisition, retention, and brand awareness across all swim locations. You will have a diverse marketing background, capable of managing local campaigns, updating digital platforms (including WordPress or similar), CRM workflows, and supporting content creation.

This role will suit a well-rounded marketer who thrives in a fast-paced environment and is comfortable juggling multiple priorities across our family-focused brand.

**Key Responsibilities**
- Plan, create and deliver **integrated marketing campaigns** to drive customer acquisition and loyalty, both online and offline.
- Manage and maintain website content using **WordPress** or similar CMS, ensuring information is current, accessible, and SEO-optimised.
- Collaborate with the wider marketing team to support **centre-level promotions** and national campaigns.
- Create and edit content using **basic design tools** (e.g., Photoshop or Canva) for print, digital, and social platforms.
- Support centre teams with local marketing materials, posters, flyers, and promotional assets.
- Monitor and report on key campaign metrics including lead generation, conversion and engagement.
- Work alongside the Digital Executive to support organic and paid **social media** campaigns - including content briefs and creative feedback.
- Conduct local competitor and market research to identify trends and opportunities.

**Essential Skills Experience**
- Proven experience in a marketing role (agency or in-house).
- Strong understanding of **multi-channel marketing**, especially offline and digital touchpoints.
- Experience using **WordPress** or similar CMS to manage and update websites.
- Basic design capabilities using Photoshop, Canva or equivalent tools.
- Excellent communication and writing skills.
- Ability to manage multiple campaigns simultaneously with a hands-on approach.
- Commercially-minded, proactive, and results-driven.

**Desirable**
- Experience managing or supporting social media accounts.
- Knowledge of paid ads, SEO, or PPC is a plus.
- Passion for family-focused brands or working within the leisure/education sector.

**What You’ll Get in Return**
- 22 days annual leave (increasing to 25 with service) + bank holidays
- Birthday day off
- Discounts on swimming lessons for family friends
- Access to training development
- Supportive and values-led team culture
- Employee recognition wellbeing schemes

**Join us at we-are-swim and help shape the future of learn-to-swim in the UK.


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