Digital Marketing Manger

1 week ago

Glasgow, United Kingdom Brooklyn Travel Full time

Brooklyn Travel is a collection of award-winning travel brands offering a world of holiday experiences. Our Group Marketing Department is at the heart of understanding customer needs, driving brand and product development, and customer acquisition and retention across our portfolio. From luxury holidays to family getaways, from tour operations to corporate travel solutions, our team ensures that every campaign is crafted with our customers in mind.

**Job Summary**:
Location - Glasgow City Centre

Salary - Competitive

**Key Responsibilities**:
**Paid Advertising Campaigns**: Lead the development, execution, and optimisation of paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.

**Strategy Development**: Work with brand teams and senior management to design and implement strategies to meet business goals, including increasing website traffic, generating leads, and boosting sales.

**Budget Management**: Manage digital advertising budgets, ensuring optimal spend across channels to maximise ROI.

**Performance Monitoring**: Track, analyse, and report on the performance of campaigns, using data to make informed decisions and continuously optimise for better results.

**Keyword & Audience Research**: Conduct thorough keyword research and audience analysis to ensure campaigns are highly targeted and relevant.

**Creative & Ad Copy Development**: Collaborate with the creative team to develop compelling ad copy, visuals, and calls to action that resonate with target audiences.

**A/B Testing**: Implement A/B testing strategies to identify the most effective ads, landing pages, and campaign elements.

**SEO & SEM Alignment**: Work closely with the SEO team to ensure paid and organic strategies complement each other for overall search engine performance.

**Reporting & Insights**: Provide regular performance reports to management, highlighting campaign performance, areas of improvement, and recommendations for scaling.

**Requirements**:
**Education**: Degree in Marketing, Advertising, or a related field.

**Experience**: Proven experience (3+ years) managing digital advertising campaigns, with a strong focus on Google Ads, Facebook Ads, and other paid channels.

**Technical Skills**: Proficiency in using advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Ads), as well as Google Analytics and other analytics tools.

**Analytical Mindset**: Strong analytical skills to interpret data, make decisions, and optimise campaigns based on performance insights.

**Creative & Strategic Thinking**: Ability to develop creative ad strategies that align with business goals and connect with target audiences.

**Communication Skills**: Strong communication and presentation skills to share insights, campaign progress, and strategies with stakeholders.

**Project Management**: Excellent organisational skills with the ability to manage multiple campaigns and deadlines.

**Adaptability**: Ability to stay current with the latest trends in digital advertising and adjust strategies as needed.

**Preferred Qualifications**:
**Certifications**: Google Ads and Facebook Ads certifications are highly desirable.

**Experience with Programmatic Advertising**: Familiarity with programmatic ad platforms is a plus.

**Creative Tools**: Basic experience with Adobe Creative Suite or Canva is desirable.

How to Apply

To apply, please submit your resume and a cover letter outlining your experience and qualifications

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