Propositions Lead

**Location: Newbury (Average of 3 or 4 days office based per month, remaining days remote working)**

The Customer Propositions team is at the heart of Vodafone Business and plays an integral part in driving Vodafone’s market ambition in the IT and Communications market, with responsibility for delivering customer propositions that add clear differentiated value for both our customers and our business - allowing us to win in the market and deliver our ambitions for profitable growth.

You will lead a team of skilled commercial marketing professionals each focusing on different areas of the Cloud, Security and IOT portfolio, working to provide market leading solutions, by shaping value based propositions to capture our Business customers’ loyalty, setting us apart from our competition and delivering sustained annuity revenue growth.

A role in the customer proposition team requires a great understanding of our customers, our competitors and the market but also a focus on brilliant execution to take those ideas and turn them into reality. We are also looking for individuals with flair and imagination to think differently about what we do going forward; all great sales journeys start with the customer proposition.

As the proposition lead, you and your team will work with Product and Commercial counterparts to maximise the return from the current portfolio, alongside working to develop future proposition opportunities. The Proposition team will take ownership of the development of the business cases from a commercial and customer standpoint. In addition, your team will help define financial targets and performance metrics for launch and in-life working with the sales segment leads to drive revenue

**What will you be doing?**
- Commissioning and delivering customer insight and research to support the development of future propositions, promotions and opportunities for Vodafone.
- Evaluating market opportunities for future developments utilising analyst reports and market data.
- Develop differentiated proposition positioning that sets us apart from the competition and messaging framework that will utilised across VF Business for both internal and external communication that clearly articulates our USP and clear customer benefits/outcomes.
- Creating an engaging and focussed launch calendar for your proposition areas working closely with senior stakeholders to get buy in and marketing colleagues to ensure cascade of messaging to customers across all relevant segments.
- Developing and planning different proposition strategy and objectives (identifying target markets, target setting, competitor analysis, and performance management), for the different segments and verticals being worked upon Managing senior stakeholder relationships with Sales, Commercial, Marketing, Brand & Product leads to ensure that launches are aligned, and sales are achieving commercial objectives with regular updates.
- Managing senior stakeholder relationships including preparing communications for EXCO and GMT updates and presenting at ELT level
- Working closely with Product and GTM teams to bring new proposition capability to market with full end to end customer journey and launch campaigns and provide them with key market trend analysis.
- Working closely with the direct and in-direct segment leads, sales and commercial teams to produce sales plans, targeted marketing activity and stakeholder engagement and manage categories in life to drive the performance of the existing portfolio
**Who are we looking for?**
- Experience in Cloud, Security and IOT technologies.
- Experience of leading cross-functional teams/projects
- Commercial experience and understanding with ability to develop business cases and build KPIs to manage in-life commercial performance of category.
- Experience in delivering end-to-end strategy, plan and business case
- Experience in delivering end-to-end new proposition launches including strong stakeholder engagement, development of messaging frameworks and marketing /industry sector planning.
- Ability to manage senior stakeholder relationships (up to C-level) and present at senior level to gain buy-in across the Business
- Experience of delivering commercial results and initiatives to achieve annualised targets
**What’s in it for you?**

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. We’re proud to provide a Reconnect programme with flexibility for individuals returning to work after a career break. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone.