Content Creator

**Who we are**

“During the pandemic when drinking became home-bound, 3 friends and cocktail lovers realised that RTD cocktails sucked. Unlike in a real bar where cocktails are known for unique and interesting flavours, supermarket aisles are lined with dozens of brands all making the same 6 flavours. It made no sense; a special drink that's most known for innovation has NONE happening on the shelf, so we decided to do something about it”.
- Ranj, Xav & Sim - Co-Founders._

**What we do**

At Mixtons, we're on a mission to bring back the magic of great cocktails by adding unique twists to classic cocktails.

We believe that by embracing the unknown, the different and the new, you unlock moments of joy that define life's best moments.

For anyone who believes that the best things happen when you step away from the ordinary and taste the unexpected.

**Where we are**

Mixtons has the largest events presence of any cocktail brand in the UK, attending the likes of Boardmasters, Kendall Calling and Bournemouth 7’s, alongside being the exclusive cocktail partner for Winter Wonderland’s Ice Bar.

We’ve had tens of thousands of e-commerce orders since launching and are now focused on breaking into major retail, with 2 national launches going live in May, alongside scaling our e-commerce and on-trade accounts, recently going live at Indigo at the O2.

We have key investors including major YouTuber/Podcaster Calfreezy and his co-host Chip alongside industry leaders in multiple verticals.

We aim to create the most loved RTD brand on planet earth.

**Main Role Purpose.**

We're looking for a creator to bring Mixtons to life through visual mediums on socials. You will be comfortable behind AND infront of the camera, and will be excited to become 'the face of the brand'. You will live and breath content creation and enjoy crafting stories to then execute and deliver via video. The goal is to get Mixtons proposition AND history in front of as many people as possible in an original, authentic and engaging manner.

You'll have creative freedom to express your own ideas through the brands vision and messaging.

The role has huge potential for growth. You will play a critical role in developing our marketing approach and have a huge impact on growing the business. There is a large scope for fast career progression and being an integral part of an exciting success story.

**Key Responsibilities.**
- Strategic Planning: Develop and execute a content strategy aligned with Mixtons goals and objectives, focusing on enhancing brand presence and visibility.
- Creative Ideation + Storytelling: You’ll be encouraged to think big and generate original ideas to execute on; we actively want to stand out, go against the grain and create an ‘OR’ brand. This includes brainstorming creative campaigns and initiatives that resonate with our target audience.
- Content Creation and Curation: Freedom to create engaging and compelling content across Instagram and TikTok. You will LIVE AND BREATH content and enjoy being the ‘face of the brand’. This may involve collaborating with internal teams or external partners to produce high-quality visuals, videos, and written content.
- Event Content: Create pre-event buzz for our core event seasons. Attend major key events and ensure that we are capturing original owned content alongside consumer data effectively to be used post show.
- Cross-functional Collaboration: Collaborate and work closely with other departments, including sales, product development, and operations, to tell stories across the business. Foster a cohesive team environment and share insights to drive collective success.
- Live and Breath It: Stay informed about industry trends, emerging technologies, and best practices in marketing to stay ahead of the competition. Continuously seek opportunities for innovation and improvement and learn from your own content.
- Leadership and Mentorship: Provide leadership and mentorship to junior team members, fostering their growth and development within the company. Encourage a culture of creativity, collaboration, and excellence.

**How To Apply**

In return, we will send the top 10 video creators a box of Mixtons, regardless of job success.

**Who we’re looking for..**

You'll be a creative, out of the box thinker who is organised, understands the core brand message and is willing to push themselves to grow. You'll be the type of person who see's everything as a content opportunity, and is willing to orchestrate moments to capture your vision, in line with the brands vision. You will already create content for fun and be familiar with the best storytellers. You'll love being in front of the camera and be a social butterfly.

**Our Values**

We’ve defined our values and live by them. They aren’t just words on a page, but a set of attitudes, behaviours and skills that we value over anything. We embrace a diverse set of personalities but expect the whole team to be on the sa