Game Publishing Lead, Tencent Games

Work Mode:
Onsite

**Responsibilities**:
About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

About IEG

Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.

Job Description Summary

Our Games Publishing Lead will play an important role as part of Tencent Games’ Global Publishing team - reporting directly into the Head of Global PC/Console Publishing

Thanks to your superior understanding of overall market and players motivations and partnering very closely with our second-party production team, you will build great relationships with our game studio partners and collaborate with them to deliver AAA titles across multiple platforms (Consoles, PC and/or Mobile).

As Game Publishing Lead, you will follow AAA game franchises through all development stages, from initial concept design right through to commercial release and post launch support/live-ops and you will specifically oversee early product optimization, testing, and pre-release preparations, as well as all post-launch publishing efforts such as promotion, community management, user acquisition (UA), live-ops, and commercialization.

You’ll be leading our Brand marketing strategy from setting brand vision, game positioning and global campaign roadmap to the regional go-to-market execution of our live service/GAAS plans on:

- Acting as the central point of contact you will facilitate information flow and work collaboration among different regions. Ensure the successful global release of the project.
- Allocating publishing resources effectively, including human and budget resources across various regions and functions. Implement data driven and efficient management practices to enhance project efficiency, data performance, and profitability.
- Coordinating with other teams at Tencent and with external partners/agencies ensuring our projects progress to successful completion. Together, we will help our partner studios make great games
- Being accountable for achieving key performance indicators (KPIs) including brand awareness, purchase intent, revenue, daily active users (DAU) and retention rates.
- Working with one or more European based studios, including frequent international travel.
- Driving quality in a collaborative and constructive way.
- Being involved in strategic product planning, franchise and lifecycle management.
- Designing and run market and consumer research studies to identify and measure market opportunities and define game positioning.
- Ensuring effective processes are in place for project tracking, including milestone reviews and feedback.
- Supporting the studios to plan and execute the marketing strategy for their products.
- Developing strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.
- Coordinating with other teams in Tencent to leverage available services and know-how.
- Analysing competitive products and new business opportunities and make recommendations to senior management.

**Requirements**:
To be successful you will have:

- 10+ years’ brand marketing, product management, or equivalent experience, shipping multiple titles across several platforms.
- An excellent understanding of what is required to build and deliver AAA titles and franchises.
- An understanding of F2P and live service/GaaS business models and best practices especially in the European and American markets.
- A passion for games and a keen eye for market trends and data. Demonstrate the ability to identify and capitalize on genre or market opportunities effectively.
- An open and flexible mindset, with strong collaboration and communication skills.
- Excellent English language proficiency, both written and spoken, to serve as a working language.
- Possess cultural awareness for both Chinese and Western cultures.
- Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities. Be resilient to pressure and capable of managing work across different time zones. Prior experience in large-scale multinational projects is