Publishing Activation Lead

2 days ago

London, Greater London, United Kingdom Tencent Full time

About The Hiring Team
Level Infinite is Tencent's global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What The Role Entails
About the Hiring Team
Tencent Games Venture Labs is
a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.

Role Purpose
Adapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.

Key Responsibilities

  • Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
  • Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
  • Localize global campaigns for tone, content, and platform alignment.
  • Manage community channels and sentiment response across CN platforms.
  • Gate and review content to ensure cultural fit and brand consistency.
  • Monitor campaign performance and discover new growth or engagement opportunities.

Must-Have Experience
Who We Look For

  • 5+ years in CN game or entertainment marketing.
  • Proven record of running successful campaigns on Chinese social platforms.
  • Experience operating on Heybox or other key CN distribution networks.
  • Comfortable bridging local execution and HQ coordination.
  • Familiarity with CN content regulations and community sentiment.

Personal Attributes

  • Deep understanding of CN gamer culture.
  • Experience managing organic campaigns with limited budgets.
  • Great communicator with negotiation and localization experience.
  • International exposure and ability to advocate for local market needs globally.
  • Collaborative and highly organized.

Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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