Marketing Manager

2 weeks ago

East Midlands, United Kingdom Fraser Carver Executive Search Ltd Full time

Fraser Carver Recruitment are working with a rapidly expanding Financial Services company in the East Midlands who are seeking an extremely dynamic Content & Media Manager to sit within their Digital Marketing team. Reporting into Marketing Director, youwill lead the content, media and PR functions to position the brand, increase awareness and support lead generation on a national scale through sharp, engaging and impactful content which resonates with our customers.

**Responsibilities**:

- Define, develop and implement a strategy for content, social and PR that delivers on the marketing and business objectives.
- Analysing the long-term opportunity that content, media and PR can offer, outlining any necessary changes to the overall digital marketing plan.
- You will lead your team in creating, managing, and optimising content and its delivery for high engagement and lead return.
- Use data to monitor, track, analyse and report on content and activity performance, providing KPI summaries to the exec team.
- You will identify the latest trends and opportunities in the digital and social landscapes - platforms, engagement, experience, performance and tools, with relevance to the business channels and overall goals.
- Work alongside our partners in the delivery of their social performance.
- Work with our data analyst to analyse customer data and identity newsworthy opportunities for PR/ content on a quarterly basis. With support from PR agency/ senior spokespeople.
- Oversee the digital PR agency against agreed KPIs/budget to ensure maximum results - driving national coverage with backlinks, constantly analysing to improve the overall strategy.
- Ensure the corporate communications protocol and media handling guidelines are always adhered to by staff/advisers - be the main point of contact in any crisis communications situations.
- Identify & analyse competitor activity, recommend & implement improvements to increase performance

**Experience required**:

- Proactive and creative content generation - evidence of maximising content for all channels and making sure it works as hard as possible across all customer touch points.
- Previous experience leading a team within a PR/comms/content/ social media management role.
- Deep knowledge and experience of working with social media platforms and an understanding of their algorithms in a business context, preferably within corporate/financial communications.
- Mastery of the English language and an ability to manipulate it to convey complex marketing messages.
- Strong reporting skills and know how to prove the value of digital PR and demonstrate a strong ROI year-on-year.
- Must have a keen eye for detail working within a regulated environment to ensure messaging is compliant.
- Experience of handling journalists within a sensitive environment and advising key senior spokespeople on comment opportunities.
- Strong copywriting and editing skills suitable for each channel; from knowing how to write a successful tweet to effective webpage conversion copy.
- Budget handling experience to maximise the output from content e.g. external research or investment in influencers to outreach our content.
- Ability to influence and communicate effectively with a variety of professionals from senior leadership to staff-level.

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