Product Analytics Lead

With nearly a million new ads on the site each week and a whopping 14 million unique visitors every month, Gumtree prides itself on being the go-to place for everything from smartphones to cars and jobs to flats.

As a company we are on a mission to make buying and selling second hand safer, simpler and more enjoyable for everyone, because we believe everything can find a new purpose (and that’s good for you and good for the planet).

**About the Role**:
We are looking for a Lead Product Analyst to join our team at Gumtree. The Lead Product Analyst will lead a team of analysts supporting the product teams responsible for improving the Gumtree product offering and user experience. This role is critical in driving data-led decision-making and product development through experimentation, identifying opportunities and influencing the product strategy. You will have a strong analytical background and customer-oriented approach, thrive on solving highly analytical problems and turn data into actionable insights. You will serve as an influential thought leader for product leadership and be an ambassador for the product analytics community.

**Key Responsibilities**
- Lead a team of analysts to provide proactive insights, influencing the product roadmap and experimentation plan.
- Identify opportunities to improve the product offering and user experience through funnel analysis, conversion-rate optimisation, cohort analysis, long-term trends, user segmentation and more.
- Develop hypotheses, set up experiments and analyse results to generate insights and provide recommendations.
- Provide thought leadership on product strategy and influence business direction.
- Work with product managers to determine success metrics, monitor product health and progress towards OKRs, demonstrating business impact of the product team.
- Collaborate with UX researchers to synthesise qualitative and quantitative insights.
- Identify opportunities for and drive ongoing improvement to our analytics experimentation processes and tooling to ensure these follow best practices and meet business needs.
- Build a dashboard framework to help the standardisation of analysis and reporting, to provide Strategy and Product teams with the requisite data to enable them to track performance against KPIs
- Foster data-driven culture across product and wider business through actively democratising insights and building stakeholder networks.
- Responsible for supporting the Analytics community through coaching, collaboration and knowledge sharing. Work with analysts and product leadership to improve our capabilities, whether through tooling, ways of working or upskilling.
- Work alongside Analytics Guild to understand the user journeys and how each customer touch-point impacts the overall customer satisfaction and business goals
- You are expected to be hands-on and at the same time have a strategic vision, making sure that the organisation is upskilling the analytics capabilities.

**About You**:

- 5+ years practical experience conducting analytics in online, ecommerce/marketplace or equivalent with a demonstrable track record in influencing and delivering business impact using data
- 3+ years managing other analysts, coaching and mentoring them.
- Strong background in quantitative thinking, data analysis and statistics is essential.
- Web/app analytics experience in a product development environment.
- Proficient knowledge of SQL and Excel.
- Proficiency in Python and/or R is a distinct advantage.
- Experience working with product-oriented analytics platforms (e.g. Google Analytics, Mixpanel, Amplitude) and the raw-data provided by these platforms
- Experience building data models to synthesise large amounts of data from different data sources into clear actionable insights.
- Experience with A/B test design and analysis (in any domain)
- Self-motivated and results driven, with an ability to challenge the status quo and a ‘can-do’ attitude.
- Curious and passionate about learning and building great products to help us and our partners grow.
- Strong stakeholder management skills to influence across multiple teams.
- You have an open and honest communication style.
- You speak fluent English and possess excellent interpersonal communication skills.
- You have a sense of fun and a positive demeanour to enthuse and engage people.
- You are comfortable in agile, cross-functional teams and are familiar with JIRA/Confluence or similar tools.

**Perks**:
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, we offer a variety of comprehensive and competitive benefit programs to meet your needs.

That's why we're pleased to offer all employees full access to our comprehensive benefits package. This includes:

- 25 days holiday per year increasing with length of service. ️
- Company bonus scheme.
- Private health insurance.
- Private dental insuranc