Marketing Freelancer

5 days ago


Derby, United Kingdom Derby City Council Full time

Application closing date

22/01/2025

Working Pattern

Blank

Salary

Commission Fee - Up to £15,000, including all marketing costs and freelance fees, to be paid in an agreed schedule

Contractual hours

Blank

Basis

Blank

Job category/type

Libraries / Museums

Attachments

Blank

Job description

**Directorate: Derby Museums - Operations and Commercial**

**Hours: Hours can be worked flexibly with an agreed schedule within a 6-month period**
**Contract Type: Temporary from February 2025 - July 2025**
**Location: Flexible, Derby**

Do you have experience of creating impactful marketing campaigns based around travel and tourism? Do you have a successful track record of developing game-changing messaging for arts, culture and heritage destinations? Can you package up Derby’s unique heritage offer to generate more overnight visitors and increase dwell time and spend at Derby Museums’ three sites?

**The Brief**

Are you a travel-focused marketing expert, certain that you can radically change footfall at Derby Museums in summer 2025?

We are looking for a creative pitch that encapsulates the Derby Museums brand and includes a clear plan on how to reach and activate overnight visitors to Derby.

We are looking for a marketing plan brimming with confidence and excitement in Derby’s unique heritage offer, positioning the museums as central attractions for visitors to base overnight breaks around, with a resultant plan for increased income for the Museums Trust from donations, concessions and catering.

Within this commission we would ideally like you to be confident in using demographic analysis to identify audiences from 2+ hours drive time that we might not currently be reaching with our current marketing resource. How would you reach these audiences? Which partnerships would you bring in to attract these audiences? And what assets would you produce to put Derby Museums front and centre in their travel plans?

**The Person**

We’re looking for a freelance marketing consultant or agency with a proven track record in creating and delivering engaging content designed to inspire tourism. You will be a creative individual or agency with experience in producing impactful messaging that will help us to drive overnight footfall, dwell time, spend and donations at Derby Museums.

**The role includes but is not limited to**:

- Produce a compelling marketing plan to reach audiences from further afield
- Work with our marketing team to produce assets (which could include digital and print advertising, video and commissioning influencers) from the £15,000 budget
- Activate the campaign and report on its impact, ensuring it sits within the brand framework for Derby Museums

This opportunity is funded by Arts Council England for a project that is designed to build museum audiences.

The freelancer/consultant will be supported by our Marketing and Communications Manager and Director of Commercial and Operations.

We believe that diversity and equality within our workplace, programmes and in our outlook

**About Arts Council England**

**Next Steps**

**Interviews will be held: Friday 31 January 2025



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