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Channel Marketing Manager

2 weeks ago

HenleyonThames, United Kingdom Focus Resourcing Full time

Position: Channel Marketing Manager

Location: Henley on Thames

Hybrid: 1-2 days at home working

**In-store retail experience is essential**

Our client is looking to strengthen its marketing team by adding a Channel Marketing Manager, for its owned stores globally. This is a unique opportunity to be an integral part of a fast-growing business with a strong identity and to make a considerablecontribution. We are looking for an individual who has experience in premium retail marketing with a spark of creativity.

Drawing on your previous retail marketing experience, you will build a structured and comprehensive retail marketing strategy for these stores. You will be responsible for the execution and delivery of yearly and quarterly retail marketing strategies forthe stores and introduce tactics that ensure you deliver them. You will support the day-to-day marketing needs of the stores, including but not limited to sponsorship deployment, events, PR, advertising, social and CRM and will create insightful reporting,visibly championing the use of data-driven activities across the stores and more widely. The role will involve a level of travel, most likely around events.

We are seeking an exceptional communicator with the ability to influence; you will build strong and effective working relationships with both internal stakeholders, store managers and staff. You will have experience of working and delivering marketing campaignswithin retail environments and have great commercial awareness. Your drive to exceed expectations will result in class-leading customer experience and satisfaction. You will have a high regard for standards, attention to detail and will have a creative approachto multi-channel marketing.

The role:

- Aligning consumer-facing experiences while understanding and respecting local retail best practices
- Co-create, execute and maintain marketing calendars across markets
- Deliver sales-enhancing marketing activation's, strongly supporting stores at key periods annually
- Develop and deploy best practice performance analysis, reporting and sharing in a rolling PDCA cycle
- Continually seek and leverage available, appropriate data to generate actionable business insights
- Continuously seek opportunities to maximise the depth and quality of end
- consumer customer journey insight derived from Boutiques - to drive preference, new and repeat sales, and long-term brand loyalty, using appropriately targeted assets and activities
- Leverage all available owned and paid communication channels to drive business and brand performance
- Drive and deliver best-in-class Visual Merchandising and POS executions, working closely with other Marketing colleagues and teams (Customer Marketing, Brand Marketing, Sales)
- Review and improve existing processes and tools: day to day and for store-specific projects

The person:

- Proven experience within a premium retail marketing environment is **essential**:

- Degree educated (or equivalent)
- Good understanding of the retail market
- Excellent presentation and communication skills
- Good organisation and ability to manage competing priorities
- Strong IT skills including knowledge of Microsoft Outlook, Microsoft Word
- and Microsoft Excel
- Good leadership skills and stakeholder management experience
- Excellent budget management & negotiation skills
- Flexible and proactive approach
- Deadline-driven & results focused
- Ability to develop and maintain effective, positive working relationships
- internally and externally
- Self-motivated with a can-do attitude and positive outlook