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Specialist, Programmatic

2 weeks ago

London, United Kingdom Warner Bros. Discovery Full time

**_Every great story has a new beginning, and yours starts here._**

**_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

***Your New Role**:
**Responsibilities**:
**Your Role Accountabilities**
- Own the strategy and performance of programmatic activity with full operational responsibility
- Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
- Keep abreast of market trends and developments
- Work closely with the planning teams to recommend effective growth strategies and budget
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
- Clearly communicate performance and uncover growth levers
- Effectively document our strategies and approach to drive common understanding and efficiency

**Qualifications and Experience**
- Previous experience with a track record of delivering success in a similar role
- Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
- Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
- Comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
- Demonstrable experience driving growth through testing and analytics
- Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.

**How We Get Things Done**

**The Legal Bits