Programmatic Data Specialist

Company Description

Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Job Description

The Programmatic Data Specialist will become the day-to-day operational point of contact for managing all Marketing data across the APEX programmatic buying unit. He or she will help drive the reporting and measurement roadmap in order to deliver best in class media analytics reporting and insight generation. Gathering requirements from key client teams, developing onboarding plans to ensure data availability for all stakeholders. They will also lead the approach to Digital, Data, Technology (DDT) excellence with particular focus on streamlining process and driving automation efficiencies.

The role is perfect for someone comfortable in using data and analytics with a strong digital understanding to drive and improve clients’ business results and is now looking to take their career to the next level, informing programmatic strategy through data intelligence across Tier 1 clients.

This role will work across regional Guaranteed Outcomes accounts and will report to the Programmatic Director, APEX in London.

**Responsibilities**:
These include, but are not limited to
- Acting as the first line of support for internal client requests, providing a timely and accurate response to deliver their data requirements.
- Preparation of regular reports, identifying and analysing trends and providing insights to the internal Programmatic teams and external stakeholders.
- Ensure data availability, manage and maintain the flow of data into client 3P databases and data warehouses, (i.e., Datarama). Collaborating with internal teams on strategy, data collection, reporting templates, dashboards & visualisation.
- The creation of operational excellence frameworks and processes to ensure the APEX programmatic team maximise the use of actionable data and insight automating the end to end process where possible
- Analyse performance of digital media campaigns and identify actionable optimizations
- Support the Account Management in campaign reports, summarising performance in client friendly output (excel, PPT, etc.) with clear learnings and takeaways

Qualifications
- Highly proficient in working with large data sets that are regularly updated in a fast-paced environment.
- Problem solver who learns from mistakes and is looking for new approaches and solutions in addressing issues
- Strong technical background with understanding of the programmatic landscape and experience with programmatic platforms and tools
- Advanced proficiency in Microsoft Excel and PowerPoint, Data visualization skills ideally experience using Google Data Studio.
- Experience with platforms for key digital partners such as Google DV360, GA360, The Trade Desk, AAP etc
- SQL & Basic Python/R experience not required but nice to have.

Additional Information