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National Account Manager
2 weeks ago
Company description:
Asahi UK is a subsidiary of Asahi International Ltd and is responsible for sales, marketing and customer operations across the UK and Ireland. Asahi UK aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolioof premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. The Woking based business is focused on developing quality, super premium brands and delivering commercial valuein the marketplace, through a strong belief in collaboration, customer excellence and people development.
Job description:
We are recruiting for an exciting **National Account Manager**opportunity within our **Off Trade Major Mults** team.
The National Account Manager will drive sustainable growth of the Asahi UK portfolio across one of our key strategic Off Trade Major Mults customers, working with strategic channel partners to build long term relationships, and deliver joint business plans.With full P&L responsibility, you will build and develop an insight and category led approach to the channel that will encompass a broad contact strategy with internal and external stakeholders.
You will focus on delivering growth plans across the customer through commercial excellence and superior relationships with our key contacts at all levels.
You will ensure that a plan is in place that continues to keep AUK’s portfolio at the forefront of premium developments with all customers, backed by sound commercial principles and industry leading relationships. Analyse customer’s sales data, identifyingrisks & opportunists turning these insights into National & Regional action plans.
**Key accountabilities**
The NAM is responsible for the following key outputs and accountabilities:
- Full ownership and P&L responsibility
- Planning, development and implementing of key trading strategies with the customer including all channels of trade
- Responsible for the development, execution and evaluation of the customer commercial plan (Terms/AI management). This will include ensuring the plan is delivered across all formats in a timely manner to ensure maximum benefit to AUK with a focus on retailexecution
- Proactively position AUK as Super Premium champions across all aspects of the customer, bringing the strategy to life with key activations, category management initiatives and a communication strategy
- Own relationships with external customer contacts, develop the contact strategy to deliver commercial plans within brand guidelines, tailored to specific areas of business
- Ownership of customer data relationship, analysing data and insight to shape future plans and target activity. Feedback key insights to customers to shape thinking & plans.
- Effective management of Trade investment to maximise brand building opportunities and PRGM.
- Manage and maintain SKU volume, NPR and GM forecasting across the direct account base.
- Seek new business and brand building opportunities both within the existing account base and new routes to market.
**Experience required**
- Experience of working with premium brands, protecting brand equity and delivering brand execution within strict brand guidelines (within alcohol beneficial)
- A track record of building superior customer relationships & building a strategic customer contact strategy and network
- Structured selling skills combined with strong drive and energy
- Negotiating contracts & marketing spend to deliver company & brand goals
- Relevant commercial sales responsibility in a successful FMCG business at NAM level
- Ability to take the initiative, explore and deliver new business opportunities
- Manages & scrutinises budgets for account base, demonstrates ability to target spend within customer portfolio to maximise ROI
- Great communication skills coupled with a willingness to engage and deliver a super premium agenda
- Experience in working with internal colleagues across different functions
- Experience in dealing with experienced buyers, regional contacts and other key customer contacts. A track record of superior customer relationships.
- Understands how money is made; has managed a P&L and has a proven track record of P&L growth & mix management
- An individual that has the courage and conviction to not only make considered and well presented decisions, but to stand by them.
- Ability to seek out and generate new business.
- Dynamic and passionate
- Resilient and with confidence to uphold strategic decisions
- Proactively engaged team player
- Accountable for actions and commitments
- Strong drive & ambition to grow and develop within the business
- Innovative with solutions & challenging of the status quo
- Ability to motivate & influence others
We offer:
**On offer is a competitive basic salary plus generous benefits package inclusive of,**
- Car allowance
- Annual bonus
- Beer allowance per annum
- Pension
- Life assurance
- 25 days’ holiday
