Marketing & Communications Officer

About Us:
We are a charity with an international reputation as a key authority in the measurement and improvement of patient experience. Our mission is to make person-centred health and social care a reality for everyone.
Researching and measuring the experiences of patients, service users, and staff are key areas of our work. We develop and run surveys for a wide range of public and private healthcare organisations, as well as national bodies, voluntary sector organisationsand international healthcare providers. Furthermore, we conduct original research using qualitative and quantitative social research methods to investigate issues related to people’s experiences of care and organisations’ efforts to improve services.
Purpose of the role
The Marketing and Communications Officer supports the delivery of all internal and external communications activities; the delivery of PR strategies and campaigns to increase our media profile; and broader communication and organisation brand objectives. Thepost holder works to ensure the consistency and quality of all external communications and to disseminate the organisation’s evaluation/improvement activity, research outputs, and policy messages.
The post holder will ensure a consistent flow of content via our website, newsletter and social channels. They will maintain the tone and quality of all external and internal communication materials and will help to develop high-quality communication materials,including:

- Annual impact report
- Website content
- Case studies
- Press office outputs
- Social media content,
- Blogs
- Improvement materials

The post holder will help to ensure our messages reach our audience using:

- Social media
- Events - webinars and conferences
- Supporting placement of our stories in external media
- Partnership working with other organisations
- SEO Google Analytics
- Google Ads

Duties and responsibilities
Strategic
- Developing the organisation’s communications strategy, ensuring that it is implemented across the organisation and on all external material, to enhance the organisation’s visibility and reputation.
- Help to implement communications initiatives, monitoring and measuring their impact, to deliver agreed objectives to increase the visibility and reputation of the organisation’s products and services and achieve the charitable aims.
- Support teams with the development and dissemination of effective marketing materials that demonstrate the value of working with us and that support business development in new and existing markets.
- Develop and maintain a working knowledge of our work, its major projects and plans and the market in which it operates.

Operational
- Provide editorial support and copywriting expertise to other teams so that accurate copy is produced in line with brand image and protocols.
- Work collaboratively with other teams, creating strong links between other programmes and projects, to ensure the successful implementation of marketing and communication campaigns.
- Prepare for and attend conferences and exhibitions to actively promote us and the services it provides for clients.

External Communications and Relationships
- To support the production of written content such as blogs and case studies to target identified media outlets and/or stakeholder groups.
- Work with our PR consultant to distribute press releases and external content to targeted media and promote news stories and features to the media and other key stakeholders.
- Monitor the media and wider external environment to identify opportunities for Picker to raise its media profile and promote its brand and to identify articles that we may like to respond to.
- Support with the marketing of contractor work for the National Survey Programmes and in other identified areas of work.

Internal Communications
- Support and implement a variety of organisational internal communications initiatives to enhance employee engagement and retention.

Website and Social Media
- Responsible for the day-to-day maintenance and ongoing development of the website as well as supporting and contributing to the portfolio of domains and websites used in the delivery of our services. This includes:

- Working with suppliers to improve and update the website;
- Liaising with the Chief Operating Officer and Chief Research Officer to ensure that the charity’s website and marketing channels are an accurate, representation of its portfolio, that create greater opportunity for the charity to increase impact and income;and
- Ensuring that the charity’s website is engaging and informative for prospective clients and employees.
- Coordinate all social media activity - share outputs from our research; respond to queries; and join conversations helping to create a sense of community.
- Develop ideas for our social content to increase its appeal to different stakeholder groups, eg use of video.
- Monitor SEO rankings, optimise content and improve website performance.

Flexibility
- Contributing to the work of what we do by:

- Fully engaging and participating in the achievement of our aims and objectives.
- Advocating new approaches, processes and methods to enhance our performance.
- Promoting the sharing of knowledge and communications across teams within our organisation.
- Working closely with other teams to deliver projects and promote the work of the Charity.

General Duties
- Ensuring compliance with ethical and data protection standards.
- Occasional travel for research activities, client meetings, conferences.
- Other reasonable duties, as requested by line manage