Digital Analytics Manager

Greene King is the country's leading pub company and Brewer, first established in 1799. At Greene King it's not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journeyfor both customers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career at Greene King has no limits.

**Digital Analytics Manager**

**Role Purpose**

Working in the Customer Data & Digital Analytics team you will lead in supporting Digital channel teams and marketing colleagues to understand the effectiveness of our digital marketing and website activity. Your team's findings and recommendations willcontinue to strengthen our digital strategy, ensuring data-driven marketing is at the heart of what we do.
You'll have the experience and knowledge to own the creation of all digital analysis and reporting while also being responsible for implementing the future strategy and plan regarding digital analytics (from marketing effectiveness to attribution to CRO)

This is an agile working role (split 50:50 between home and our Burton Office)**Key Responsibilities**
- Campaign effectiveness - create, build and optimise clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement
- Share insight and recommendations with brand and marketing teams to influence the next best course of action
- Support and assist the Digital Team in the development of an annual plan that is capable of delivering profitable growth including forecasting and setting targets
- Performing deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements
- Manage and develop the Digital Analytics team

**About You**
- Experience as a Digital Analytics Manager
- Understanding of how to use data & insight to spot issues and opportunities to drive marketing objectives
- Expertise in digital analytics tools (ideally Google Analytics and GCP)
- Technical understanding of website tracking, tagging and tag management
- Strong communication skills and able to build relationships with key stakeholders and colleagues
- Commercially aware and able to integrate company agenda into thinking
- Strong statistical, analytical and logic skills
- High data visualisation skills and capability with experience of relevant tools

**What you can expect from us?**
- Competitive salary and pension contribution scheme
- Discounted Health Screening
- Option to purchase discounted Dental Insurance
- Life Assurance
- 33% discount for you on food and drinks across all our managed sites and 15% for your friends and family
- 50% discount for you at Greene King Hotels/Inns and 25% discount for your friends and family
- Access to company perks portal for regular retailer discounts
- 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
- Free onsite parking
- An employee health, wellbeing advice and guidance service
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take

**Corporate Social Responsibility**

We also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raisingover 10 million pounds) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.

**Inclusion and Diversity**

At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When? and our Calling Timeon Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are workingto increase this, by joining us on this journey you can help us to shape our future inclusive culture.