Digital Marketing Manager

**Digital Marketing Manager**

Role Purpose

This is a pivotal role in delivering the Urban Pubs strategy. Working closely with the Head of Marketing, Urban Pubs and as a key part of the Urban Pubs Marketing team, to drive our omni-channel Marketing approach to grow reach, increase relevance and deepenrelationships with our target customers. The Digital Marketing Manager - Urban Pubs collaborates closely Marketing Managers across brand formats and is the key interface with the Central Digital team to drive forward a cohesive, innovative and agile plan ofactivity across all digital marketing channels at a national and local level.

Key Accountabilities
- Works closely with the Head of Marketing - Urban Pubs to develop the overall omni-channel marketing strategy for the Urban Pubs division.
- Working closely with Urban Pubs Marketing Managers, across formats, to develop and implement innovative and effective Marketing plans that deliver agreed brand and commercial objectives.
- Lead and manage the planning, briefing and implementation of multi-channel digital marketing campaigns across Urban Pubs brand formats to increase reach, improve relevance and deepen relationships with new and existing customers.
- Embed digital first thinking across Urban Pubs marcomms activity planning and team.
- Lead collaboration with central Digital Marketing SMEs to ensure Urban Pubs brand and commercial objectives are achieved.
- Lead, own and inspire the planning, curation and implementation of outstanding content for Urban Pubs at a National and local level.
- Help develop capability and inspire pub teams to create compelling hyper local content and optimise use of social channels aligned to brand format, social best practice and guardrails.
- Work closely with key stakeholders, creative and technical teams to create an effective and efficient digital marketing strategy and support successful integration of central programmes including Customer Engagement and UX, website and app development;ensuring fully optimised to support Urban Pubs objectives.
- Proactively identify opportunities for improvement across all digital marketing channels and influence across matrix to prioritise and gain support for Urban Pubs requirements.
- Work with Insights, Finance and Digital teams to analyse customer and digital marketing metrics, prepare reports on performance of Urban Pubs Digital Marketing activity and turn into actionable insights, with a focus on sharing learnings and continuousimprovement.
- Manage and support development of Digital Marketing Executive

Person Specification
- A self-starter, who is curious and creative in developing new ideas and solutions
- Excellent communication skills - written, creative and verbal
- Excellent influencing skills coupled with the ability to impact across a variety of stakeholders at all levels
- Commercially astute with a strong understanding of financial reports and measuring the ROI of campaigns
- Ability to synthesise disparate data and run into actionable insights.
- Collaborates effectively across and outside of the business to achieve swift and coordinated delivery of results
- Highly resilient, works with pace and attention to detail, focus and optimism.
- Attention to detail in all forms of information sharing and communication.
- Ability to inspire through story telling.
- Line management and coaching skills.
- Experience with project planning and implementation
- Customer obsessed. Loves people and ideally hospitality

**Who are we?**

At Greene King we are proud to be the country's leading pub retailer and brewer, running over 3000 pubs, restaurants and hotels in towns, villages and high streets across the England, Wales & Scotland.

**What's it like to work with us?**

It's our people that make us an incredible place to work. We have been through some changes, everything we do is underpinned by giving our teams the freedom to be themselves and own their success.

**We care** about embracing individuality and each other - Our pubs, Our environment, Our community and Our customers are the heart of Our Greene King.

**We take ownership** and give freedom to succeed - You will make great things happen and own the outcome, we encourage you to embrace and unleash your potential by thinking differently and doing the right thing.

**We win, learn and celebrate together** - Be ready to learn to learn from your mistakes but also to win and celebrate success as an individual and with your team

**What you can expect from us ?**
- Competitive salary and pension contribution scheme
- Company incentive plan and private medical insurance
- Up to 33% discount across all our sites for you and your friends and family
- 33 days holiday (including bank holidays) and the opportunity to buy additional days
- Free onsite parking
- An employee advice and guidance service and the healthcare service, Best Doctors.
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take