Head of Acquisition Marketing

6 days ago

London, United Kingdom Candidate Source Ltd Full time

Due to a new phase of growth, this Head of Acquisition Marketing opportunity is a newly created role to help set a new go-to-market and customer acquisition strategy. You will be joining an exciting and successful scaleup that has disrupted the ed-techsector. The business is an indispensable partner to education leaders across England, improving the school experience for both teachers and students. If you're passionate about B2B SaaS and technology, this is a role for you.
Fuelled by a strong social purpose, deep expertise in education and a relentless desire to stay ahead of a fast-changing sector, the company has emerged as a leader in their field, working with schools and trusts from across the country.
As B2B SaaS Head of Acquisition Marketing, you will:

- Lead and run the strategic customer acquisition function from demand generation and top of the funnel activity, all the way through to conversion and free trials on their website.
- Own the Direct-to-Customer (schools) sales target

We are keen on speaking to people about this Head of Acquisition Marketing opportunity with the following skills and experience:

- B2B SaaS or PaaS businesses
- Self-serve / PLG / ecommerce (i.e. owning a revenue number)
- Either the ed-tech sector or a highly seasonal industry where customer acquisition is focused on just a couple of months of the year
- Someone who always starts with data and customer insight
- Knows what best in class marketing looks like and is passionate about digital marketing
- A great people leader

**This is a brilliant opportunity for a passionate, proactive and experienced marketer looking to join at this exciting inflection point. In return you will receive a salary of up to £75,000 pa.

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