Head of Acquisition

**The Business** A fast-growing crypto company operating as a multi-asset digital money platform which offers financial services on a global scale. Their mission is to democratize investments and payments for people and companies worldwide. With over a decade of experience in the market, they have successfully served more than 8 million customers across 150+ countries, encompassing over 200 currencies, including traditional, cryptocurrencies, and commodities. Their unique "anything to anything" trading experience simplifies asset exchange and promotes financial inclusion, allowing customers to open accounts in under 5 minutes with no minimum investment. **The Opportunity** As the Head of Acquisition you will lead and drive customer acquisition initiatives on the consumer side. This pivotal role offers a unique opportunity for a results-oriented professional with a proven track record in developing and implementing successful acquisition strategies, particularly within the crypto space. You will delve into understanding the market and competitive landscape, strategically identifying differentiators and advantages that resonate with consumers, compelling them to sign up for our client's services. In this role, collaboration is key, requiring close coordination across finance, product, marketing communications, and execution teams to meticulously build, launch, and measure the ROI for each campaign. This position stands as a key contributor to our client's long-term success, offering an unparalleled opportunity to make a substantial impact in the ever-evolving fintech landscape. Seize this opportunity to lead, innovate, and personally shape the future of customer acquisition in the ever-evolving realms of crypto and fintech by joining a dynamic international work environment within a rapidly growing company, fueled by innovation and driven by passionate individuals. - Be part of an amazing work environment in a company that continues to grow, driven by extraordinary and passionate people who keep innovating and challenging each other more each day. - Have the chance to build and mentor a team in the future while maintaining a hands-on, player-and-coach approach. **Develop and Execute Acquisition Strategies** - Lead the development and execution of comprehensive customer acquisition strategies aligned with the company’s business objectives. - Identify differentiators and advantages to attract customers to the company, leveraging unique product offerings and future launches. - Create acquisition campaigns, set goals, and determine expected return for each initiative. - Identify and explore new channels and opportunities for efficient and scalable customer acquisition. - Manage an acquisition budget for optimal allocation across various channels and campaigns. - Create compelling campaigns targeting ideal base customer cohorts. **Data-Driven Decision Making** - Use data and analytics to inform acquisition strategies, measure campaign performance, and optimize for efficiency and effectiveness. - Understand channel performance and maximize spend per channel. - Implement testing methodologies to refine and improve acquisition tactics. - Customize campaigns to target and onboard customers based on key segments. **Cross-Functional Collaboration** - Collaborate with product, marketing, and data teams to ensure a cohesive and integrated approach to customer acquisition. **Budget Management** - Develop and manage acquisition budgets effectively, ensuring optimal allocation across various channels and campaigns. - Provide regular reporting and analysis on budget utilization and performance against acquisition targets. **Market Research and Industry Trends** - Stay informed about market trends, competitor activities, and emerging acquisition technologies. - Use market research to identify opportunities and threats, adjusting acquisition strategies accordingly. **Qualifications** - **Experience in B2C Fintech/Crypto Finance/Gambling Space**: - **Having been directly responsible for creating the strategy and the ideas for offers and promotions for acquiring new users**: - Understanding of digital assets, blockchain and cryptocurrencies or at least willingness to learn about the space - Excellent verbal and written communication skills, suitable for communicating with the team and crafting customer-facing content. - Well versed in programmatic advertising. - Proven case studies demonstrating successful acquisition efforts, results, and return. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Demonstrated success in developing and executing scalable acquisition strategies. - Experience with affiliate marketing: affiliate network, tools and referrals in the crypto industry. **Financial Package** - Our client is flexible when it comes to the compensation. - Naturally, if you are currently employed your base salary and financial package are likely to experience a signif