CRM Executive

Ted’s guide to what the CRM Exec - Customer Journeys does round here
- Reporting into a CRM Manager, you will be responsible for supporting on global customer journeys and automations ensuring that we are delighting our customers and celebrating the brand at every opportunity within the lifecycle. You will achieve this by putting the customer first and collaborating cross-functionally with the wider CRM and Brand and Digital Marketing to deliver omni-channel customer journeys. You should have a strong foundation and understanding of CRM or customer behaviour and be curious about using data insight to drive decision making
- MAIN RESPONSIBILITIES
- Co-ordinate, build, maintain, analyse and constantly optimise your omni-channel customer journey communications sent via our marketing execution platform and partners specific to Ted’s customer group’s needs, ultimately driving engagement and repeat purchase.
- Collaborate with wider CRM and Creative team to ensure all journeys are adapted for relevancy (if appropriate) for each of our markets, compliment BAU campaigns and represent the creative tone of voice of the Ted brand
- Work with the CRM Manager to meet KPIs
- Contribute to workstream testing strategies by working closely with the Customer Insights team to leverage new learnings, insights and behavioural opportunities
- Create landing pages, and forms, and perform general program setup and maintenance in our ESP
- Proactively keep abreast of latest trends and compeTitor communications, providing opinions and thoughts on what others are doing in the industry.
- Contribute to weekly and monthly reports supporting the CRM Manager with commentary and suggestion for improvement and optimisation
- Be the ‘voice of the customer’ always asking yourself ‘what do I want the customer to Think, Feel and Do’ off the back of this communication
- Other duties: We might ask you to perform other tasks and duties as your role expands
- TOOLS OF THE TRADE
- Solid CRM or customer experience, with an online or retail background
- Experience with ESP systems (Ted works with Dot Digital)
- Experience with Customer Data Platforms (Ted works with BlueVenn)
- Solid computer skills with an interest in building technical skills and learning about ESP systems, HTML and more
- Understanding of web analytics and excel
- A curiosity for data insights and how they can drive decision making
- PERSONAL TRAITS
- Strong communication skills
- Attention to detail
- Experience within fashion or a similar industry and passionate about the customer
- A curious and analytical mind, being comfortable with data, knowing what to look for, with the ability to derive insight and action from results
- Resilient, focused under pressure in a fast-moving commercial environment.
- Confident and comfortable adapting quickly to changing priorities and customer needs
- Ability to multitask under tight deadlines
- Highly organized
- A team player who can also work independently
- Ability to work quickly and efficiently with an excellent eye for detail and accuracy.
- Positive “can-do” attitude.
- BENEFITS
- At Ted we offer a range of benefits to keep you well including our healthcare scheme, access to Aviva’s wellbeing app to track your fitness goals and assistance from the Retail Trust when you need a little help with life’s ups and downs. If you want to cycle to work you can join our tax-free cycle scheme or if getting the train is more your thing then we’ll help with an interest free loan for an annual ticket.
- We want you to share in Ted’s success so we’ll invite you to join our corporate bonus scheme and from time to time we run a share save scheme you can join. For your longer-term financial wellbeing we’ll pay into a pension scheme for you with Aviva.
- And finally, we want you to enjoy wearing Ted We have a fantastic team discount scheme offering you a 75% employee discount, a friends and family discount scheme and the opportunity to shop in our fantastic onsite sample shop.
TED’S VALUES

**AUTHENTIC** - We have the freedom to be our ‘best self’, being true to ourselves and others

**KIND** - We try to do the right thing: for each other, our communities, our planet and for Ted

**CURIOUS** - We are hungry to explore, innovate and think differently

**COURAGEOUS -** We have the confidence to be brave, have fun and discover the unexpected

**INCLUSIVE -** We embrace and respect individuality and celebrate difference & diversity