Campaigns and Digital Marketing Executive

1 day ago

London, United Kingdom Goodman Masson Full time

I am currently recruiting for a Campaign and Digital Marketing Executive. My client is a leading Asset Manager based in Central London. The UK Marketing Team serves institutional, intermediary and individual investors. This person will be expected to supportand co-ordinate across several key areas.

**Experience within Asset Management is essential for this role.**

**Strategic Responsibilities**
- Work with colleagues in the UK business and Central Marketing teams to develop and deploy integrated campaigns across the UK's various client channels
- Act as a key contributor to and enabler of my client's Digital Marketing Strategy to increase investor interest in their content and propositions
- Set goals and targets across marketing channels, in-line with the Global Marketing objectives
- Develop the relationship between the UK and Central Marketing teams, ensuring good collaboration and clear communication

**Operational Responsibilities**
- Work alongside colleagues, agencies and content teams to help plan and launch campaigns to clients and prospects within the UK client channels
- Utilise marketing tech and data led insight to continuously improve all relevant KPIs
- Collaborate on lead generation, client retention and campaign strategies through use of Pardot and Salesforce CRM

**Knowledge, Experience and Qualifications needed**
- Broad experience of working across marketing channels
- Proven experience working with digital marketing channels
- Clear communications and stakeholder management skills
- Excellent attention to detail

**Preferred Knowledge, Experience & Qualifications**
- Use of Salesforce CRM and Pardot Marketing Automations platforms
- Understanding of HTML, web development and platform configuration
- B2B industry experience, particularly within Financial Services and/or Asset Management

If you are keen to find out more about this opportunity, then feel free to send your CV to or call.

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