Supporter Insight Manager

1 week ago

Leicester, United Kingdom Charity People Full time

Data Insight Team Manager
Royal Air Forces Association
Up to £43,000
Mostly remote with occasional working from office in Leicester
Are you a real team leader with deep data understanding and experience with strategy and insight? Can you understand SQL and Power BI? Are you able to work towards leading a team on strategy for data use and data quality to help drive forward the charity inthe future?
Charity People is a proud partner with the Royal Air Forces Association, helping to find excellent new additions to their team of experts. If you feel ready to manage a team of 3 and use your experience with data insight to work with the charity departmentsand train towards delivering strategy and guidance in best practice for data excellence. You'll need good understanding and knowledge of database use, SQL writing and Power BI software.
Main purpose of the role
This role leads the Supporter Insight team to deliver bespoke audience data analysis and forecasting (using methods such as multi-channel engagement tracking, lifetime value analysis, attrition monitoring, profiling and segmentation) to inform supporter marketingand engagement strategy and planning. In addition, the role facilitates high quality data management and leads data quality and integrity projects. You will train and develop towards full management capabilities to strategise and plan across teams.
Primary responsibilities
- Lead the supporter insight team, providing expertise advice and leadership to achieve optimum results.
- Inform the end-to-end development and delivery of marketing activities, by sharing previous learnings, designing testing, evaluating performance and proactively identifying improvements.
- Support colleagues to develop a fuller understanding of audience behaviour/ motivations/drivers/ triggers in order to engage with them in ways that are relevant, inspiring and targeted to meet their needs.
- Collaborate closely with senior managers to understand key business challenges and design reporting and analysis projects to uncover insights that will guide strategic decisions and uncover optimisation opportunities.
- Maintain data integrity and quality by supporting maintenance and cleaning of the database and ensuring consistency of use. Proactively identify gaps in current data collection and work collaboratively with colleagues to develop approaches that are more effective.
- Oversee the data selection process and ensure the legal basis for processing individual data is adhered too.
- Champion CRM (Salesforce) with colleagues and departments to maximise use by answering queries and advising on functionality, in close collaboration with the IE team.
- Work closely with peers, colleagues and stakeholders to effectively plan and implement an integrated program of activity in response to organisational change and growth.
This charity provides some fantastic staff benefits and has an incredible flexible working policy. The role can be mainly homebased with travel to Leicester for meetings & training when needed.
25 days AL + additional Christmas closure and allowance to work from abroad for 2 weeks per year.
For more information on this exciting opportunity, please contact Lucy at Charity People

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