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Marketing Executive

2 weeks ago

Cardiff, United Kingdom FFT Education Ltd Full time

**Unfortunately we are unable to provide visa sponsorship at this time.**

**The company**

At FFT, we're passionate about turning great ideas into great products which enable pupils to achieve their full potential and schools to improve.

FFT is a not-for-profit organisation established in 2001 as part of the Fischer Family Trust. Our mission is to provide expert data and literacy tools to schools worldwide, supporting educators from nursery through to secondary education. We believe in the power of informed decision-making and utilising data to inspire learning and improve student outcomes.

In recent years FFT have also moved into the literacy space, developing several literacy programmes to further support schools from early years through to Key Stage 3. As well as expanding our product range we have also expanded our markets, offering our range of products to international schools across the globe.

**The opportunity**

Our dynamic company is looking for a Marketing Executive to join our team to deliver marketing campaigns to schools across the globe promoting our growing product portfolio.

**The role**

The role will be varied and challenging, working with colleagues within the marketing team and across the business. Key responsibilities will include:

- Help devise and deliver innovative marketing campaigns
- Organise and promote FFTs presence at events in the UK and worldwide
- Communicate effectively with target audiences
- Write clear, factual material and persuasive marketing copy, and proofread copy for both online and print campaign
- Maintain and develop FFTs social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement and conversion
- Analyse, monitor and track marketing campaign data
- Work with our CRM (Salesforce) data to target customers, set-up automated routines and improve the effectiveness of campaigns
- Establish good relationships with colleagues and potential customers

**Skills, knowledge & experience**

**Essential**:
Essential skills
- Proven marketing skills
- Good data literacy and data analysis skills
- Excellent writing skills, factual and persuasive
- Ability to work independently or as part of a team
- Excellent organisational skills with a strong work ethic
- Excellent IT skills in relation to Word, PowerPoint, Excel and Outlook
- Excellent at communications and building relationships

Essential experience
- Digital marketing experience (minimum 2 years)
- Experience of creating compelling content
- Experience of delivering successful marketing campaigns
- Experience of reporting on campaigns to key stakeholders

Personal attributes
- Reliable. Organised with a strong attention to detail
- Outward-facing. Someone who is good at building positive relationships
- Results focused and resilient. You will be someone who likes to get thing done, proactive and happy to be hands-on
- Confident and emotionally intelligent
- Team Worker. Open and collaborative. A clear communicator and listener
- Innovative. Focused on improvement and continuously looking for better ways of achieving results
- Ambitious for high standards

**Desirable**
- Experience of working in the education sector or similar public sector role
- Successful social media management
- CRM/Salesforce experience
- CIM qualification
- Experience of organising successful marketing events

**Hours of work**

This is a full time position, 34 hours per week, Monday to Friday, with Friday being a shorter working day.

**Salary**

The salary range for this role is £28,000 - £34,000 per annum, depending upon experience. In addition to the base salary you will also receive a generous benefits package, see the Perks section below for further details_._

**Location**

Hybrid working from our office in Cowbridge (South Wales)
- You may be required on occasion_ _to travel to our London based office to attend _meetings, training and other office-based events, with reasonable prior notice. Expenses for travelling to the London office on these occasions are able to be claimed back._

**The perks & benefits**

The chance to work alongside a team of hard-working, passionate people in a role where you'll see the impact of your work every day. We also offer:

- a generous pension scheme with FFT contributions at 9%
- Employee Assistance Programme system supporting employees wellbeing
- 4.5 day full-time working week
- Birthday Leave
- Private Healthcare Insurance, including virtual GP access 24/7
- Income Protection Scheme
- Life Assurance Scheme
- Cycle to Work Scheme
- Enhanced Maternity and Paternity Pay
- Electric Vehicle Lease Scheme
- Regular Social Events
- Flexible working, including term time only positions
- 38 days annual leave (increasing with length of service), including Bank Holidays and company shutdown around Christmas and New Year
- Our 'Lunch and Learn' programme to provide insight into company hot topics with free pizza
- Personal development opportunities with a dedicated training bud