Paid Media Executive

**Description**:
**Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards**

We are looking for a new Paid Media Executive to join our award-winning Paid Media**team, based in Bedford. This is a hybrid position.

Receptional have been named:

- Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
- SBC Marketing & Services Provider of the Year 2022
- Best Agency Culture (Silver Award) 2022 at the UK Agency Awards

**About Us**:
Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us.

Receptional are a multi award-winning team of creative and digital marketers that have been working with some of the world’s best-known and challenger brands for over 20 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.

A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.

We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

**About the Role**:
**Key Responsibilities**:
**Main Responsibilities and Duties**
- **Campaign Management**: Provide support to Paid Media Managers by building, optimising, and managing paid media campaigns across key ad networks (Google Ads, Facebook Ads, etc.), ensuring they align with iGaming industry best practices.
- **Reporting & Analysis**: Produce accurate, high-level performance reports on a weekly and monthly basis, analysing key metrics such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CPL (Cost per Lead) for iGaming campaigns.
- **Ad Copy & Creative**: Assist in crafting compelling ad copy and creative assets that drive engagement and conversions, with a focus on the unique challenges of iGaming advertising.
- **Account Audits & Optimisation**: Assist with account audits, identifying opportunities for campaign improvements and efficiency gains. Provide recommendations for new business proposals and client pitches.
- **Cross-Team Collaboration**: Work closely with SEO, Creative, and PR teams to ensure consistent messaging and the optimization of iGaming campaigns across all touchpoints.
- **Client Meetings**: Attend and contribute to internal team meetings and external client meetings, sharing insights on campaign performance, emerging trends, and opportunities within the iGaming vertical.
- **Industry Knowledge**: Keep up to date with iGaming advertising regulations, industry trends, and new platform features to ensure campaigns remain compliant and innovative.

**Standard Responsibilities**
- All employees are required to adhere to the company’s policies as detailed in the Staff Handbook, including Equal Opportunities, Data Protection, and Health & Safety policies.
- Carry out additional responsibilities as directed by the company or your line manager.
- Embody the Receptional values: Transparent, Forward-Thinking, Dynamic, Collaborative, and Curious.

**Skills Knowledge and Expertise**:
**Essential Skills**
- **Experience in Digital Marketing**: 6+ months' experience in digital marketing, preferably within the iGaming industry or agency-side, with a proven track record of managing Paid Search or Social campaigns.
- **Campaign Management**: Strong experience with Google Ads (Search, Display), Facebook Ads, and other iGaming-related platforms (e.g., LinkedIn, TikTok, etc.).
- **Attention to Detail**: High attention to detail when creating ad copy, ensuring it complies with iGaming regulations.
- **Communication Skills**: Strong verbal and written communication skills, with the ability to report on campaign performance clearly and succinctly to both internal teams and clients.
- **Collaboration & Cross-Team Support**: Ability to work closely with the wider team to ensure alignment across all campaign touchpoints. Proactive in sharing insights and suggestions for improving overall campaign performance and brand strategy.
- **Adaptability & Learning Mindset**: Proactive in staying ahead of emerging industry trends, new tools, and advertising platform features. Enthusiastic about learning new techniques and testing new approaches to stay competitive in the rapidly evolving iGaming sector.

**Non-Essential Skills**
- **Technical Knowledge**: A working understanding of