E-commerce Lead

So let’s introduce ourselves: we are Balance Me, a female founded, solutions-led, natural skincare brand with a mission to bring balance and wellbeing to everyone we touch whilst at the same time being kind to our planet with B-Corp certification. Our vision is to be the leading independent British beauty brand and we have ambitious plans to fuel business growth with our DTC and Amazons leading the charge.

Sound like something you want to be part of?

**THE ROLE**

**Key Responsibilities**

**DTC**
- Own channel performance - to include; revenue forecasting/reporting with clear insights and timely actions to achieve revenue/profit targets, setting/tracking other web metric based KPIs to support revenue targets.
- Contribute to briefs/budget setting for paid growth marketing channels that drive traffic (new customers) to the website (paid ads, affiliate marketing etc) & then maximise conversion
- Plan and manage website content updates including homepage, product and collection pages, offer pages, blog posts etc.
- Actively merchandise the site - track inventory levels, best sellers, slow movers etc. and use Google Analytics to merchandise the website accordingly.
- Plan & execute website promotions to achieve revenue targets
- Track all KPIs set for the website including Apps such as Loyalty, Subscription Quiz & Reviews to support overall DTC objectives & revenue ambition.
- Support Brand Manager with Retention marketing as required.
- Proactively identify opportunities to drive sales.
- Liaise with relevant internal departments to collate product information in a timely manner.

**MARKETPLACES: AMAZON**
- Day to day management of our Amazon agency partner + overall channel responsibility day to day (reporting into Commercial Director).
- Plan & execute key promotions (Prime Day, BFCM, other Deal events) to achieve KPIs/targets set that do not directly compete with our DTC channel (BFCM exception).
- Report on performance with clear insights and agreed timely actions for agency partner to implement.
- Plan and provide all content updates to be implemented by our Amazon agency partner.
- Monitor inventory and arrange US stock shipments (ASINs/quantities) - Seller Account.
- Support business case to increase Amazon markets or other marketplaces to support business growth

**GENERAL**
- Supporting and contributing to Balance Me’s philanthropic activities e.g. volunteering programmes and fundraising initiatives.
- Taking advantage of and ownership for any relevant professional development and/or training opportunities.
- Demonstrating a personal and professional commitment to reducing the Company’s environmental impact and contributing to continually improving Balance Me’s environmental performance.
- Ensuring the implementation of good environmental practices whilst working in the office and at home, in the following specific areas: alternative transportation, paper, energy, office supplies and equipment and maintenance.
- 2+ years of related e-commerce experience in a similar role, with demonstrable Shopify expertise and a robust understanding of scaling DTC growth.
- Experience in revenue/channel accountability
- Proficient in reporting + analysing ecommerce metrics; experience of Triplewhale and Sweet Analytics an advantage whilst GA & Meta a given.
- Experience of DTC tech stack including loyalty, subscription, affiliate and quiz Apps
- Amazon (Seller/Vendor) knowledge/experience a strong advantage
- Commercial acumen: target setting & performance evaluation against commercial objectives
- Experience of Paid Ads/Affiliate marketing an advantage
- GDPR savvy.
- Pro-active and hands on approach with willingness to show initiative.
- Flexible, team player.

Balance Me is an equal opportunities employer and our ethos is to respect and value differences, to help everyone achieve more at work as well as in their personal lives, so that they feel proud of the part they play in our success.

**Job Type**: Fixed term contract
Contract length: 6 months

Pay: £35,000.00-£40,000.00 per year

Work Location: Hybrid remote in London