Regional Head of Sales

Dakota Hotels are seeking a commercially focused and relationship-driven sales leader with a remit covering our hotel in central Manchester, by piccadilly, as well as our forthcoming hotel by Manchester Airport. This is a hands-on role for an individual with high-impact, driving total revenue performance, and influencing business outcomes through strategic sales delivery.

Whether you are currently leading sales in a single-site hotel or already managing a regional portfolio, this is a strong career development opportunity. You must be the commercial lead in your current role, with full ownership of the sales function and a proven ability to generate revenue through a clear strategy, team leadership, and cross-functional collaboration.

**CONTRACT AND PAY RATE**

This is a full-time, permanent role working Monday to Friday, with flexibility to attend client events in the evenings or on weekends when required. Gross annual salary of £45,000, increasing with the opening of Manchester Airport. Inclusive of a results-based bonus up to £10,000.

**PRIMARY ROLE RESPONSIBILITIES**

The Regional Head of Sales (Manchester) is responsible for developing and executing comprehensive sales strategies to meet revenue targets across Dakota Manchester and our forthcoming site at Manchester Airport. This role leads and motivates the sales team to consistently exceed goals while identifying and securing new business opportunities across corporate, leisure, and group segments.
- Identify and convert new business across a range of sectors including media, production, professional services, and premium travel
- Collaborate closely with corporate sales, revenue, marketing, and operational teams to ensure strategy alignment and execution
- Represent the Dakota brand at networking events, trade shows, and within Manchester’s business community to drive visibility and lead generation
- Support the commercial planning and launch strategy for new property openings in the region
- Develop and manage relationships with existing accounts, ensuring long-term value and loyalty
- Deliver accurate pipeline management, forecasting, and performance reporting to senior leadership
- Host client site visits, events, and familiarisation experiences to create memorable connections with the brand
- Coach and support on-property sales team members to deliver a consistent and high-performance sales culture
- Monitor market trends and competitor activity to stay ahead of commercial opportunities

**BENEFITS**

In addition to being part of a culture infused with positivity and opportunity for ongoing development, tangible benefits you could enjoy when you join our team include:

- 40 per cent off stays at any Dakota
- 25 per cent off drinks and dining at any Dakota
- Access to our Employee Assistance Program which includes
- free private mental health support and counselling sessions
- video GP consultations and private prescription services
- access to daily rewards to be cashed out for shopping vouchers
- Access to discounted gift card platform
- Support from our inhouse Mental Health Champions
- Additional holiday day on the first anniversary of your employment.
- Family-friendly flexible working options
- Meals on duty and uniforming
- £200 bonus to recommend a friend to join our team
- £10 bonus every time you are mentioned on Trip Advisor
- Free bi-annual eye testing for users of display screen equipment
- Accredited, certified compliance training given on employment such as in Food Hygiene, Alcohol Responsibility, Data Protection, and Health & Safety
- Access to a suite of external, certified resources via our Learning Management System
- Supportive continuous professional development culture with an annual appraisal and objectives, or a Personal Development Plan.
- Opportunities to undertake both internal and external training courses, including potential for in-house Apprenticeships.
- Full terms on our benefits can be found in our Handbook._

**ABOUT DAKOTA HOTELS**

Dakota is a growing UK-based lifestyle brand, known for our stylish hotels, bustling brasserie Grills and upscale cocktail Bars. Dakota’s story started with two boutique hotels on the outskirts of Edinburgh, in South Queensferry, and Glasgow, in Eurocentral. We have now expanded into prime city centre locations in Glasgow, Leeds, and Manchester, with Newcastle coming in 2025 and more in our pipeline.

Dakota is synonymous for delivering attentive and genuine guest service. We attract hard-working individuals who are passionate about working to the highest standards and have been voted within The Caterer’s Top 15 Best Employers in Hospitality for the last five years in a row. We were also featured within the Top 10 employers in the 2024 Sunday Times Best Places to Work in the UK, as well as being awarded the Spotlight Award for Best Places to Work for LGBTQIA+ employees.

As recent winners of The Cateys ‘People Team of the Year’, we have award-winning internal training programmes