Marketing & Communications Officer (Public Health)

2 weeks ago

Newcastle upon Tyne, United Kingdom Northumbria Healthcare - NHCT Northumbria Healthcare NHS Foundation Trust Full time

The opportunity has arisen within our award-winning communications team for a motivated marketing and communications officer. This is a permanent part-time post, 30 hours per week.

The post's main base is at the Cobalt office in North Tyneside, but will require travel across Northumberland and North Tyneside (see job description attached).

Leading on the communications and marketing activity to support the trust to reduce health inequalities and improve health and wellbeing of the communities it serves.

The post-holder will be responsible for marketing and communicating with a wide range of stakeholders, to promote the public health and related services provided by the trust and build on the reputation of the organisation to staff, local, regional and specialist media, the general public, patients and internal and external stakeholders using a wide range of public relations, communications and marketing techniques. This will include marketing campaigns to target behaviour change, using insight to develop appropriate strategies.

We manage three major locality hospitals at North Tyneside, Wansbeck and Hexham, plus a number of smaller community hospitals and clinics from Tynemouth to Berwick on Tweed, in addition to our state-of-the-art Northumbria Specialist Emergency Care Hospital, the first of its kind in England. We also care for people in their homes and provide services from facilities in local communities such as health centres. We give people greater choice and control over their care to help them to live independently at home and avoid hospital admission where appropriate. High quality patient care is at the heart of everything we do and we strive to ensure every single patient and service user has an exceptional experience with us. We have one of the most extensive patient experience programmes of any trust in England.

Develops, implements and evaluates communications and marketing
Commissions, writes, edits, proof reads and co-ordinates complex internal, and where necessary, external publications, patient leaflets and advice documents; press releases, articles, briefings and websites, organises print and distribution, ensuring everything is of the highest standard.

Responds to media enquiries, briefs journalists, organises and manages events e.g. hospital openings; photo calls; press conferences; VIP visits and supervises media interviews, filming and press photographers on trust premises.

Provides communications, media and marketing advice to managers, staff and committees, and acts as communications specialist to advise and influence committees in a particular area of the organisation at times of change when good communication is crucial.

Develops, implements and evaluates new internal communications and engagement.

Develops and implement programme of research and insight development to support communications activity.

Develops a wide range of mechanisms to communicate with stakeholders.

Develops a range of digital and social media content to communicate with relevant audiences.

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