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Digital Copywriter

2 weeks ago

Nottingham, United Kingdom Boots Full time

Summary

Job Reference: 227756BR
- Job Reference: 2 2 7 7 5 6 B R
Nottingham Support Office

Permanent

37.5 Hours
**About the role**:

- Work collaboratively with the designers, channel teams and brands to deliver against marketing briefs across shop pages, homepages, and events
- Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
- Conduct keyword research and analysis to identify target keywords to optimise website content
- Deliver digital projects, from brief to live, as required

**What you’ll need to have**:

- Experience using a CMS (Adobe Experience Manager would be ideal)
- Digital copy skills and experience of writing short form copy for a commercial site
- Basic understanding of SEO best practice and tools
- Customer-focused with high attention to detail
- Experience following a style guide (or similar) to ensure a consistent tone of voice
- The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
- Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines

**Our benefits**
- Boots Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous employee discounts
- Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.
**Why Boots**

We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.**What's next