Digital Marketing Assistant

1 week ago

Reading, United Kingdom Primark Full time

**Digital Marketing Assistant**

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

This role will work with the Performance Marketing Manager and Performance Marketing Officer in the creation, execution and management of our performance digital marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have a passion for all things performance marketing, a willingness to learn, thrive off results and a passion for retail.

**What You’ll Get**
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

**Some of our benefits are**:

- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks - Discounts with some local partner business to our offices

**What You’ll Do**:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

- Assist the Performance Marketing Manager and Performance Marketing Officer with the effectiveness of digital campaigns, with a focus on growing our lead gen & gift card activities
- Assist the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximising all marketing opportunities.
- Support the wider team in researching and launching digital activity in new media channels
- Write briefs for digital marketing campaigns and compile asset requirements to brief creative production for paid media activity
- Report on and analyse performance, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform future decision making
- Using reports and dashboards to distribute regular reporting to all relevant stakeholders
- Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner)
- Support in budget management and the processing of invoices

**What You’ll Bring**
Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

- 1-2 year’s experience in performance marketing
- A deep passion for performance marketing channels & understanding of how they work
- Proven track record using Meta Business & Ads Manager and Google Ads
- Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders
- Strong numerical and quantitative analysis skills
- An understanding of analytical tools, Google Analytics etc.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

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