Director of Consumer Products

Workplace: White City, London - 3 days a week in the office.

**The role**

This is a high-impact role requiring strong commercial acumen, a deep understanding of the global retail ecosystem, and the ability to translate IP into culturally relevant, trend-driven consumer products

**Main responsibilities**

**RETAIL AND LICENSING STRATEGIC EXECUTION**
- Lead ITV Studios’ UK & International retail programmes across major channels including grocery, mass, specialist and eCommerce retailers.
- Manage strategic joint business planning with top retailers and key licensees, aligning on brand objectives and driving commercial success.
Collaborate closely with the VP and senior stakeholders to deliver best-in-class product ranges across core IPs.
- Pitch franchises and campaigns to senior buying teams, crafting persuasive, insight-driven proposals. Own the development plan for ITV Studios direct to consumer (DTC) channels working with operational partners to maximise opportunities for growth.

**COMMERCIAL GROWTH & BUSINESS DEVELOPMENT**
- Build strong retailer and licensee relationships to optimise brand placement, product range development and sell-through performance.
- Work with VP of Consumer Products & Retail to identify new business and category opportunities through market analysis, consumer trends and competitor benchmarking. Actively seek high-value commercial partnerships that maximise royalty revenue, product visibility and brand equity.

**DIGITAL & eCOMMERCE LEADERSHIP**
- Partner with Social, Creative and Marketing teams to deliver omni-channel commerce strategies including marketplace listings (e.g. Amazon), tCommerce, and social commerce activations.
- Champion the optimisation of digital retail assets, online merchandising, and CRM insights to drive conversion and brand engagement. Monitor key online sales KPIs and collaborate on performance optimisation initiatives.

**BRAND & PRODUCT DEVELOPMENT**
- Oversee development of trend-led, fan-first consumer products that authentically reflect ITV IP and resonate with target demographics.
- Support creative development and range planning with licensees, ensuring consistency, compliance and premium brand representation. Contribute to global brand expansion, including territory-specific adaptations.

**CROSS-FUNCTIONAL & PARTNER COLLABORATIONS**
- Work in tandem with internal ITV stakeholders (e.g. Production Labels, Marketing, Creative, Legal) to deliver integrated consumer product campaigns.
- Collaborate with cross-divisional teams (e.g. Show integrations and live experiences) to create cohesive brand activations under one lens. Represent ITV Studios at key industry trade shows, retail forums and brand summits.

**COMMERCIAL NEGOTIATIONS**

Drive high-value negotiations with retailers, licensees, and eCommerce platforms, securing best-in-class deals that drive margin and reach.

**BRAND PROTECTION**

Champion IP integrity and compliance across all product lines, working closely with legal and global compliance teams.

**MAXIMISING COMMERCIAL EXPOSURE**

Drive visibility of ITV Studios’ brands to unlock commercial growth opportunities across all channels, assessing where and how to drive revenue versus exposure

**PARTNER MARKETING OVERSIGHT**
- Work with partners and the Brand Operations Team to ensure successful execution of Brand, PR and marketing campaigns aligned with brand objectives.

**REPORTING, ANALYTICS & BUDGETING**
- Ensure all opportunities, leads, and commercial activity are tracked using SalesForce. Maintain an up-to-date contact database of licensees, agents, and partners.
- Maintain accurate forecasting and tracking of sales, royalties and marketing spend.
- Use consumer insights, retail data and performance analytics to inform strategic planning and campaign optimisation.

**Skills you’ll need**(minimum criteria)
- Extensive experience in consumer products, retail licensing or related commercial retail roles - ideally within entertainment, lifestyle, or toy sectors.
- Proven ability to manage top-tier retail accounts and deliver brand licensing strategies at scale.
- Track record in eCommerce/digital sales performance and familiarity with DTC trends, marketplaces, and social commerce tools.
- Demonstrated success leading partner negotiations and commercial planning cycles.
- Experience delivering growth through insight-led strategy, trend forecasting and collaborative stakeholder engagement.
- Ability to present complex information and maintain creative brand standards
- Commercially astute with strong negotiation and relationship-building skills.
- Data-literate with the ability to interpret consumer/retail data and inform decisions.
Confident communicator and skilled presenter with senior external stakeholders.
- Highly organised, adaptable and thrives in a fast-paced, matrixed environment.
- Collaborative team player with a proactive mindset and results-driven approach.

**Other things we’re looking for**(key criteria)
- Output dr