Digital Marketing Manager

**The Role**

Capella Professional are excited to be working in partnership with a leading Marketing Agency whose recent growth has allowed them to recruit for a variety of digital marketing positions at both junior and senior levels, across their SEO Content, Paid Social,and Paid Search teams.

Offering the opportunity to work with big name clients they are looking for individuals with digital marketing and account management experience to join their team and oversee the strategy of their blue-chip clients, whilst supporting/leading the deliveryteam.

**Specific Responsibilities _(may vary)_**:

- Lead your delivery team and/or the delivery of your client(s) and take responsibility for ensuring great performance in line with client objectives across paid campaigns.
- Own the day-to-day execution of the strategy and ensure delivery of projects on-time and within budget.
- Prioritise challenges and manage key stakeholders both internally and externally.
- Assist your Senior Account Manager/Account Director in developing relationships and maintaining consistent communication with clients.
- Be the main point of contact for the client, ensuring your team are delivering the strategy in line your client's KPIs and challenging their approach where necessary.
- Support and manage channel execs and managers, assisting and mentoring their development.
- Attend and lead regular client calls to discuss performance and actions.
- Keep up to date with changes in the paid social landscape, adopting new tactics to improve client performance and meet client goals.
- Add value and expertise and gain a clear view of marketing performance.

**About You**

Drive, determination, and a self-disciplined approach are vital to be effective in this role. You will enjoy and be able to easily adapt to different personalities, being a proactive team player who is motivated and highly organised, enabling you to managea diverse and busy workload. You should be able to jump in and execute changes independently in our client accounts and be able to take a step back to lead and advise on solutions to big-picture challenges.
- Experience working in an agency environment is preferable but not essential.
- Experience in successfully executing paid campaigns across a variety of platforms/engines (inc. Facebook, Instagram, LinkedIn, Tiktok, Google & Microsoft Ads).
- Experience using a suite of core paid media performance and analysis tools such as Google Analytics, Adobe Analytics, Meta Business Suite etc
- A track record of analysing performance issues and opportunities, including implementation of recommendations
- Tracking and reporting experience with analytics packages such as GA, Coremetrics or Adobe
- Confidence in using SEO tools such as Screaming Frog, ahrefs, Site Bulb, Linkdex
- Experience of adapting to different personalities allowing for effective communication.
- Auditing our clients' and/or competitors' websites to determine areas of focus for optimisation or content creation
- Producing, editing, and publishing content on our client's websites. This includes ecommerce content, blog articles/editorial content or campaigns
- Contacting and managing relationships with online influencers and national press (when required), to outreach a campaign
- Experience in line managing junior team members would be preferable.
- Excellent attention to detail with a track record of analysing performance.
- Interest in and knowledge of up-to-date paid media best practices.
- Strong working knowledge of MS Office, particularly Excel and PowerPoint.

**What Can They Offer You?**

As a reward for your time and dedication, they also offer a competitive salary as well as a range of benefits including:

- 25 days' holiday per year plus bank holidays (even more if you stick with us)
- Your birthday off every year
- Discounts and benefits platform (from groceries to supercars)
- Flexible working
- £250 per year learn something new
- Free parking in the city centre
- Bupa Health Cash Plan
- Royal London pension
- Life assurance
- Office perks

**Additional Information