Product Marketing Executive

1 week ago


Cirencester, United Kingdom Rocking Zebra Full time

Product Marketing Executive

Cirencester with Hybrid working

Upto 25k plus excellent benefits

Rocking Zebra is currently looking for a Product Marketing Graduate to join an established market leader. The role is office based 3 days per week from the Cirencester office. Our client is well known and offers a strong people focused culture with excellentbenefits.

You may be a recent Marketing or related Business Management graduate, or you may be in a similar product based role looking for your next step

As Product Marketing Executive, you will be responsible for helping to grow the business with new innovative ideas. This responsibility will involve the overall presentation of products on the website, including site search and navigation. You will be taskedwith identifying and maximizing sales opportunities as well as driving conversion improvements across the entire range.

**Typical responsibilities**
- Monitoring top search terms and ensuring relevant results are displayed
- Ensuring the best products are displayed in prominent positions
- Use Analytics data to identify opportunities to improve product presentation
- Ensuring that products are correctly classified
- Work with the team to ensure all published product data is clear, consistent, and easily understandable
- Work with photography to ensure products have the best images/videos
- Identify opportunities to enhance content with videos, info graphics, user guides etc.
- Work with product marketing to understand USP and supplier strategies
- Identify opportunities to improve product presentation such as dedicated landing pages
- Create effective offers and promotions
- Produce weekly/monthly reports on KPI’s
- Work with SEO expert to create outreach content pieces
- Identify cross sell opportunities
- Competitor benchmarking

**To be considered for this role**
- Business Graduate or equivalent experience within a similar field
- You may have previous experience of working within a similar Product/eCommerce role
- Good verbal and written communication skills
- ideally you have some copywriting experience or product content experience
- Organised, logical and methodical, you are comfortable working both in a team and on your own.
- Competent with Microsoft Excel
- Working knowledge of other Microsoft packages i.e. Word, PowerPoint etc.
- Google Analytics experience
- Excellent attention to detail

**Next steps**

Send your CV to Michaela today



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