Senior PR and Influencer Executive

8 hours ago

London, United Kingdom Hush Full time

Hush is a fast-growing fashion and lifestyle brand, founded 18 years ago by Mandy Watkins and now established as one of the UK’s leading online fashion retailers. We employ around 150 staff in our head office and across 30 John Lewis concessions, creating and selling a beautiful range of women’s clothing and accessories that are characterised by an elegant simplicity and laidback sense of style. Despite the challenges to the retail industry over the past 2 years, hush has continued grow - but our company culture still reflects our entrepreneurial roots and relaxed aesthetic - we love hard-working and talented people with a can-do attitude and a passion for what they do.

**The Role**:
We are looking for a dynamic, creative and passionate Senior PR and Influencer Executive to join our Brand Marketing team at an exciting time for hush. Working alongside the Senior Brand, Social and PR Manager and our external agency, you will play a pivotal role in delivering our ambitious press and influencer marketing strategy, creating unforgettable PR campaigns and moments that generate buzz, awareness and love for the brand.

**Responsibilities**:

- Assist in the development and execution of the PR and Influencer strategy and activations.
- Manage influencer campaigns to drive coverage and buzz. Be proactive in identifying new talent that align with hush’s brand and work with other teams to create campaigns that are 360.
- Manage and grow hush’s brand ambassador programme to increase advocacy and awareness.
- Design and execute a calendar of engaging influencer and press events and creative mailers to ensure cut-through.
- Day-to-day management of our PR agency, working together to achieve KPIs and wider marketing objectives.
- Work with our PR agency to secure press features, ensuring hush is positioned correctly in the right titles.
- Proactively create engaging PR opportunities to pitch to media.
- Daily management of the hush press office, responding promptly to enquiries and sample requests.
- Draft, edit and issue high quality, compelling written materials including press releases, interview briefing documents and quotes from hush spokespeople.
- Sample management.
- Work with the Senior PR Manager to execute our media partnership strategy.
- Arrange product orders for VIP, stylist and journalist gifting and call ins.
- Track press and influencer coverage, maintain our PR dashboard and report results to the wider team.
- Monitoring PR budgets.
- Be a constant champion for PR across the business
- **The Person**:

- 4 years+ PR experience within the fashion industry, including working with influencers and tastemakers.
- Great influencer and press contacts within the women’s fashion industry.
- Excellent communication skills (written and verbal).
- The ability to build strong relationships.
- A great multi-tasker who is used to working in a fast-paced environment.
- Meticulous attention to detail.
- Proactive with a can-do attitude.
- Agency management would be advantageous.

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