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Head of Public Fundraising

2 weeks ago

London, United Kingdom CoppaFeel! Full time

**The Role**

CoppaFeel is looking for a Head of Public Fundraising who will be responsible for leading an emerging department at CoppaFeel that holds both historic and new income streams.

With an ambitious team, we need someone in this role to engage a diverse audience and raise vital funds to save lives.

You will oversee acquisition and stewardship, maximising income from audiences including individual giving, community, gaming, lottery, legacy and in-memory giving. You will lead in developing and delivering the public fundraising strategy. With a recent review of public fundraising at CoppaFeel, you will be key in the support and development of unrestricted income, as we invest in new fundraising products, marketing campaigns and growth.

This department is important to our growth at CoppaFeel and it is an exciting time to join as we are committed to investing in new income streams and need a dynamic, driven leader to drive them forward. You would be able to shape this department and role the way you see it moving forward at CoppaFeel.

The Head of Public Fundraising will sit within the Fundraising team and report to the Director of Fundraising. You will have a team of 3, with 2 direct reports.

This is a hybrid role, with the expectation that you will attend the London office 2 days per week. You will be required to attend the office for quarterly team meetings, department meetings and in person training, we will provide plenty of notice for when you are required to be in for these purposes.

**Duties & Responsibilities**

**Strategy**
- Develop and deliver strategies to secure donations from individual donors, driving repeat gifts and income to meet your annual target and agreed KPI’s.
- Oversee and expand our fundraising initiatives including DIY fundraising, lottery, gaming, legacy, and fundraising appeals across all marketing channels to increase number of donors and donations and boosting average donation values.
- Understand and advocate for supporters, inspiring them to engage and donate, ensuring our thanking and engagement strategies encourage repeat giving.
- Develop new fundraising products ensuring our donor profiling analysis sits at the heart of new development.
- Ensure ROI and key performance metrics are used to make evidence based decisions.
- Work closely with Heads of Department to deliver the CoppaFeel strategy.

**Leadership**
- Work within the leadership team to maintain the CoppaFeel culture reflecting and championing the organisations values of positivity, creativity, community and impact.
- Work closely with all Heads of Departments to collaborate on projects and stay across the direction of all teams.
- Lead and inspire the Individual Giving Manager and Digital Fundraising Manager to meet their objectives and live the CoppaFeel Values.
- Work with the Director of Fundraising and leadership in fundraising to set the ways of working and high performance of the team.
- Champion public fundraising across CoppaFeel helping to develop a fundraising culture at the organisation.

**Management**
- Manage and support the Individual Giving Manager, Digital Fundraising Manager and oversee the Individual Giving Assistant, ensuring they have annual performance reviews, learning and development plans, KPI’s, and are supported to meet their fundraising targets.
- Responsible for the knowledge of regulation relevant to individual giving and public fundraising including GDPR and the Fundraising Regulator Code of Fundraising Practice.
- Manage and oversee compelling fundraising communications and targeting external audiences using a range of direct response channels.
- Oversee the management of our new gaming fundraising strategy.
- Develop and oversee new fundraising products, including launching a new celebrity led fundraising initiative.
- Oversee and continue to develop our new legacy fundraising initiatives at CoppaFeel ensuring we are stewarding legacy pledgers and legacy partners.
- Work with the Head of Finance on budgeting, reporting, re-forecasting income and ROI.
- Produce progress reports as required to the Director of Fundraising.

**Administration**
- Develop dashboards with the Database Executive for ease of reporting KPI’s for Public Fundraising at CoppaFeel.
- Ensure systems are kept up to date including Beacon CRM, and CoppaFeel shared Google drive.
- Excellent record keeping at all times of public fundraising campaigns and communications on the CoppaFeel shared Google drive.
- Keep diary and shared calendar up-to-date, shared communications across the organisation including desk booking systems, People HR, Weekly Round Up and contribute to team meetings.
- Ensure excellent financial records are kept including invoicing, contracts for suppliers, cheques and cash collections, and team expenses, following CoppaFeel finance policies.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be require