Dr Creative Strategist

Job Reference: 2279550746-2
- Date Posted: 4 August 2025
- Recruiter: DR Health & Beauty Brand
- Location: Newcastle upon Tyne
- Salary: On Application
- Sector: Creative & design, Production

1. THE OPPORTUNITY

**Base Salary**:
€2,000-€3,000/month _(depending on experience & skills)_

**Total Compensation with Performance Bonuses**:
€4,000-€7,000/month (or more, depending on performance)

2. WHO WE ARE?
We're one of the fastest-growing health & wellness brands in Europe, with a one-of-a-kind product and proven product market fit.

If you want to spend your day writing killer ads (and get rewarded big when they scale)-this is the opportunity.

3. WHY YOU'LL DO THE BEST WORK OF YOUR CAREER:
You can be world-class, but
- If your editors suck
- The offer is weak
- You're doing admin

You're wasting your hard earned skills.

We've solved all that:

- Superior offers that convert (urgent pain, massive TAMs, stupid to say no to)
- World-class creative team who brings your vision to life exactly
- Founder who gets it (AOV, CVR, LTV-if something needs fixing, it's fixed)
- Zero admin, pure creative work

4. WHO YOU ARE

**Your experience/skill**:

- Must have experience creating VSLs like these:

- You've worked at a 7-figure (min. €500k/month) or 8-figure DR brand in health & wellness, beauty, or supplements as a creative strategist/copywriter.
- You've led the full creative process: creating a creative plan, executing it, and leading other team members to bring it to life.
- Ability to see the complete picture-from ad to landing page to brand positioning (E.g How does the lp hero section impact a creative results? )
- You're data-driven. You don't test randomly-you only test what has a high probability of success.

Use AI like a weapon (For data analysis, copy, creative visuals, brainstorming based on data)

**You as a person**:

- If you are able to speak German or French - a huge bonus.
- You're in attack mode. When you see an opportunity you jump and grab it.
- You love the work. When you're writing, building, and in flow-you feel fulfilled.
- You're eager to learn. You study great copywriters, buy courses, and constantly look for ways to improve your skills.
- You take responsibility. Even if something isn't fully your fault, you look at what you could've done better.

**5. YOUR ROLE - WHAT YOU'LL OWN**

You're responsible for leading our creative process-from planning to execution to iteration.

Weekly Creative Plan:

- Dive into ad account data, audience research, and competitor research to create our weekly creative plan-deciding which new creatives to create and what iterations to create.

Execution:

- You'll write ad scripts, create briefs for editors, designers, UGC creators and provide them with the content they need (This is not speaking/ managing content creators). You're responsible for making sure the final videos come out exactly how you intended-and that they perform.

Creative Feedback Loop:

- You own the feedback process. You work with editors and designers to make sure the creative are exactly how you want them.

Mid-Week Check-In:

- Check for early signs of what's working or not-and quickly act on that by creating iterations or adapting the plan.

Weekly Creative Team Meeting:

- Lead the weekly creative meeting by explaining what's working, what's not, and your thesis on why a creative is performing the way it is.

Creative Production Ownership:
You're responsible for the full creative pipeline:

- Writing copy
- Briefing editors/designers
- Overseeing production
- Owning the result

System Building:

- Document your AI prompts, systems, and processes. Build SOPs from what you use to produce creatives.

**6. OUR TEAM**

Lean, talented, obsessed with winning. No passengers.

If you don't live for crushing goals, this isn't for you.

**7. TO APPLY**:

- Your portfolio: Share 3-5 of your best-performing ads with metrics if possible. We want to see creatives in the same style as the examples.
- Your background: Which health/wellness/beauty brands you've written for, results you've driven, and any relevant training (courses, mentors, etc.)
- Add whatever you think gives you the highest chance of getting this role (based on what you just read in this job post).