Marketing Communications Manager

4 days ago

Milton Keynes, United Kingdom Tate Full time

Marketing Communications Manager, Milton Keynes, c£35,000 plus company car, bonus and excellent benefits, 12-month FTC

We have an exciting opportunity for an experienced Marketing professional to join a multiple award-winning division of a reputable Automotive Manufacturer. Last year they were Gold Award Winners at the UK Employee Experience Awards, and finalists in theIW Inspiring Workplaces Awards 2021 AND the CIPD People Management Awards 2021 If you want to be a part of this fantastic team, please read on

As Marketing Communications Manager, you will develop and implement marketing campaigns / assets / activities that deliver both short and long term commercial objectives including volume and profitability. You will manage the day to day relationships andworkload with the agencies and deliver brand, product and service messages to generate awareness, sales leads and correct product positioning among the relevant target audiences.

The role is based in Milton Keynes, although you will be required to visit dealers and suppliers throughout the UK when necessary, therefore a full UK driving licence is essential.

Some of your duties will include:

- Manage the production of all marketing and promotional materials, including print collateral, online and digital communications, advertising, POS, CRM and customer journey materials, exhibitions and outdoor events
- Create, plan and implement all marketing campaigns, new model launches and sales promotions in line with the agreed marketing plan and budget, working closely with the Product Planner and National Marketing Manager
- Manage key national events and conferences
- Develop and implement marketing programmes that deliver meaningful lead generation and regularly assess and evaluate leads against activity and the methods of data capture
- Manage the PR relationship with media and associated PR agency management
- Develop and manage the full range of digital marketing tools including (but not limited to) website, search, online advertising, PPC, remarketing and social media within the overall marketing communications to support the brand, products and services
- Manage the website content and development
- manage and maintain CRM programmes in line with GDPR including customer data cleansing, data insights and customer profiling.
- Build and maintain professional and positive relationships with suppliers, agencies, the dealer network and other third parties
- Experience in broad and integrated marketing and communications
- Well-rounded knowledge and experience of full mix marketing and how this drives and supports sales success
- Event management experience
- Budget management experience
- Commercial acumen with knowledge and experience of crucial business functions
- Degree level education in a relevant discipline and/or marketing qualification

Tate is acting as an Employment Business in relation to this vacancy.

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