Digital Marketing Executive
1 day ago
Main Location: Solihull (operaterating a hybrid working policy which gives you flexibility and a mix of home/office working)
**Key responsibilities**:
- Develop, maintain, and execute marketing and lead generation campaigns
- Create awareness of and develop the brand
- Communicate with target audiences and build and nurture customer relationships
- Help with marketing plans, advertising, direct marketing and campaigns
- Implement quarterly marketing plans and reviews with Sales Managers
- Define clear metrics for all marketing activities, measure and maximise ROI. Review and amend marketing activities to ensure campaign success
- Social media management - both paid and organic LinkedIn
- Collaborate with sales and relevant teams on current and future campaigns
- Manage channel in person events and webinars
- Budget management; responsibility staying within agreed marketing campaign budget
**Required experience**:
- 2-3yrs previous marketing experience
- Strong communication skills and a proven ability to handle multiple projects
- Excellent marketing and project management skills
- Ability and desire to maintain basic knowledge of focus products and overall industry trends
- Keen eye for details, highly organised and ability to manage your own workload
- B2B marketing experience
- Strong written and verbal communication skills
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