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Head of Performance Marketing

3 weeks ago

Gloucester, United Kingdom Henry Nicholas Associates Full time

* £500-600 per day
- 3 months
For 2 decades my client has been designing new ways to give customers everything they need to manage and control their online space and are now one of the leading internet technology businesses in the UK.
Now planning for the next stage of growth they are currently implementing a shift from a 'platform-only' provider to a full-service management service. As a result of this, they are looking for an interim Head of Performance Marketing to support the team foran initial 3 month period to provide the support and guidance to ensure the success of not only the new service, but maintaining the core services which have aided their growth to date.
So what's the job?
As Interim Head of Performance Marketing, you'll be tasked with developing, implementing, and managing online sales and marketing activities - with the ultimate aim of promoting products and services. You'll do that by working closely with the Marketing, Brand,and Product teams to create high performing, targeted, and integrated online campaigns which generate high-quality traffic and boost customer acquisition.
On a day-to-day basis, you'll be trusted with managing and optimising the spend of the online marketing budget. That means analysing and reporting on campaign effectiveness, as well as constantly improving those campaigns through thorough experimentation.
Finally, you'll be expected to manage a like-minded team of motivated online sales specialists, as well as work closely with other online sales experts across a matrix organisation.
What will you be doing?
- Overseeing the development and success of online marketing campaigns across all channels in order to achieve net customer growth and customer lifetime value targets
- Search engine advertising - managing the creation and success of all paid search activities, working closely with the Campaign team to implement and maximise the success of integrated campaigns
- Ensuring high search engine rankings, in line with brand strategy
- Search engine optimisation - taking overall responsibility for the generation of traffic from organic search
- Conversion rate optimisation - making sure all traffic converts well and that CVRs are constantly improving
- Working with the website team to optimise and manage cross selling and upselling
- Working with the website team to create high-performing/converting website pages and customer journeys
- Using online marketing skills and experience to contribute to the development of go to market plans for product launches
- Regularly analysing and reviewing sales performance to understand traffic, leads, conversion rate and sales performance - always looking to implement performance improvement measures and best practices
What experience do you need under your belt?
- Experience working in an online technology-based environment
- Familiarity with subscription-based business, or selling hosted products through multiple channels would be advantageous
- Experience working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery
- Experience working in data analysis, modelling and excel
- A track record of successful marketing initiatives
In terms of skills...
- Possess a deep understanding of marketing fundamentals
- Demonstrate strong and confident written and verbal communication skills
- Is skilled in data analysis, modelling, and excel
- Exceptional attention to detail
- An understanding of online marketing (essential)
£500-£600 per day