Paid Media Manager

1 week ago

Manchester, United Kingdom The Candidate Ltd Full time

**Paid Media Manager - Manchester City Centre - Up to £32,000**

**Want to work for a rapidly growing business in the greater Manchester area? Our client is looking for a paid media manager develop, execute, and optimise paid for marketing campaigns across PPC and Social Media channels. If you’re up for the challenge,hit APPLY**

Our client is B2C services firm based in the Manchester city centre, ideally located near public transport links. This rapidly growing business ensures all their employees are given the opportunity to progress their career as much as they want

The Paid Media Manager will work to establish and implement paid media strategies and be responsible for daily bid management and optimisation of paid search campaigns across all search and social channels.

**Roles and Responsibilities of the Paid media manager**:

- Manage paid media campaigns across all search and social media channels.
- Conduct extensive keyword research, analysis, and testing of keyword performance across all channels
- Optimise campaigns across multiple channels in a strategic way to deliver the best ROI
- Track KPIs, produce detailed campaign reports, and report back to the marketing and commercial teams
- Optimise all paid search activity, including bid management, copywriting, and competitor benchmarking
- Accountable for the performance of all paid media, ensuring a positive return on investment
- Identify new and additional opportunities for growth across the core businesses
- Develop a thorough paid media testing plan
- Carry out competitor reviews and identify any changes in strategies
- Pursue continuous improvement through rigorous A/B and multivariate testing
- Be a Subject Matter Expert to the marketing team

**Skills and Attributes of the Paid media manager**:

- At least 3 years’ experience working within paid media
- Experience across paid social channels Facebook & Instagram
- Demonstrate a high level of passion for paid media
- An excellent working attitude with an ability to work well in teams and independently
- Superior communication and copywriting skills
- Strong analytical and reporting skills
- Excellent stakeholder management skills

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