Marketing Executive

Reporting to: The Head of Marketing

Location: Peterborough with some home working

Role: Permanent, full time

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Data Interchange:
Data Interchange is a global leader in providing expert EDI and eBusiness solutions. For more than three decades we have been creating connections between businesses and have helped thousands of satisfied customers all over the world to do business electronically.While people trust us for our technical capability and specialist EDI experience, it is our approach that really sets us apart. Data Interchange was founded on the idea of finding brilliantly simple solutions to the challenges businesses face every day.

And, right now, as part of an ambitious development programme, we are recruiting a marketing executive to join our small but driven marketing team.

This role would suit an individual with B2B marketing experience across the full marketing mix, with a can-do attitude and a creative mind.

Key responsibilities:

- Digital Marketing Campaigns - Working together as a team to design and build amazing digital marketing campaigns that support lead generation, build our brand and ultimately support revenue generation. Opportunity to get your teeth into advertising viamany different channels, LinkedIn, Google, Facebook, Trade Press publications and more.
- Website Updates - Keeping our website up to date with educational but entertaining content (B2B doesn’t have to be boring)
- Search Engine Optimisation (SEO) - SEO is a marathon, not a sprint, so keeping on top of our SEO activities and making sure the principles are realised across our activities is key
- Search Engine Advertising (SEA) - Creating and optimising Google Ad campaigns, retargeting campaigns and video ads to help drive traffic to our website and create conversions
- Copywriting - From high-level value proposition pieces to the detailed technical bones. Ranging from articles to social media posts to big eBooks.we want it all
- Content creation - Producing creative content that resonates with our customers such as landing pages, webinars, videos, case studies, infographics and gated content like eBooks, guides and checklists
- Social media - Designing, writing, and scheduling engaging social media content to help us grow our social channels organically and through paid promotion
- Events - Researching, working closely with Sales, planning, booking, briefing and co-ordinating to support our sales team via networking to bring in leads.
- CRM management - Making sure our data is healthy, our leads are scored, processed, and reported upon in a timely manner
- Reporting - Creating reports on the outcomes of our marketing activities and generating next actions from the data so we can improve and refine our marketing activities

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- 1+ years B2B marketing experience across the full marketing mix
- Strong communicator, listener and have the confidence to ask questions
- Has experience of Adobe programs to create and edit content e.g. Photoshop, InDesign, Illustrator
- Ability to work on several projects at once and prioritise workload accordingly
- Ability to work independently and within a team
- Ability to work with stakeholders across the organisation and externally
- Desirable skills
- CRM and marketing automation platforms - Salesforce, Pardot or similar
- PPC & SEO experience
- WordPress experience
- Working with agencies

Bonus Points
- Video creation & editing skills (Premier Pro or similar)
- Business/marketing/creative qualifications
- SEM Rush tool experience

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Why work at Data Interchange?

As well as great rates of pay, we reward our people with a benefits package that includes individual training budget, subsidised gym membership, cycle to work & tech scheme, profit share bonus, life insurance, fresh fruit, soft drinks and games room