Adviser Enablement Lead

**Join Ascot Lloyd — Driving Excellence in Financial Advice Through Expertise, Clarity, and Collaboration**

At Ascot Lloyd, we exist to improve the financial lives of our clients — and that starts with our people. We’re on a mission to deliver clear advice and great service, grounded in values that shape how we work, grow, and succeed together.

We’re looking for exceptional individuals who are ready to bring their passion and expertise to a company where your voice is heard, your development is prioritised, and your impact is felt.

**Role**title**: Adviser Enablement Lead**

**Location: Hybrid in the Wales & West region - with travel as required**

**Hours**of**work: 35**hours**each**week**

**SMCR Function: This is a Certified Role**

Purpose of role

To support the Head of Adviser Enablement and Regional Lead IFAs to achieve outstanding client service and to drive revenue growth and retention in line with revenue targets.

**The Regional Adviser Enablement Lead**:

- Supports Regional Adviser Leads to achieve individual and regional targets
- Acts as the conduit between functions and Regional Adviser Lead
- Owns and develops workflow processes and documentation to operationalise the commercial function
- Drives efficiencies through Centralised & Nationalised MI/BI, Systems and processes
- Identifies national technical training requirements & provides solutions in conjunction with L&D / Advice Quality Manager

**Leadership - Regional**:Support Regional Lead IFAs and IFAs to drive business growth and achieve targets. Collaborate with key internal stakeholders to provide high quality end to end service to the IFA community.

**Growth strategy**: Work closely with Regional Lead IFAs to devise a Regional growth strategy to deliver annual revenue targets.

**Process Improvement**: Drive a best-in-class sales function, by working with Product and Client Services to improve effectiveness of the advice process. Act as the conduit between support functions to identify improvement, problem solve and drive efficiencies, with Client experience and retention at the heart of all that we do.

**Target-setting and incentives**: Determine, in association with Adviser Enablement function and Regional IFA Leads, the Regional revenue targets and allocation for each Region and Adviser.

**Client bank management**: Work with Regional Lead IFAs on client allocation by Adviser including changes and reallocation of client bank to operate more profitably and in the best interest of the Client.

**Lead generation**: Work with Marketing and Central Intelligence function to ensure the right tools are in place to generate leads for Advisers and identify opportunities in existing client banks through the use of insights, marketing and pipeline management tools (e.g., Hubspot).

**Reporting and data quality**: Work with the data team to ensure all commercial data for the Region is accurate. Provide reporting on Commercial performance to senior stakeholders as well as reports for Regional Leads and Advisers.

**IFA performance management and development**: Work with support functions (product) and Regional Lead IFAs to monitor IFA performance, compliance and governance, driving improvement strategies as necessary. Identify training gaps for IFAs and recommend remedial action and track progress

**Regulatory compliance**:
Liaise with Group Compliance on regulatory matters of potential concern or risk in a timely manner, and assist in regulatory projects as required

Ensure IFA performance is managed and supervised in accordance with FCA Code of Conduct, Ascot Lloyds scheme and Fit and Proper principles.