Paid Social Media Marketing Manager
3 hours ago
BettingJobs is working with a rapidly growing Casino Operator seeking to expand their London team with a proactive Paid Social Media Marketing Manager.
We are looking for someone who has a proven track record in managing and optimizing paid Facebook and Instagram ad campaigns at a high level. This person will find themselves working closely with internal teams in multiple territories as well as directlywith platforms to ensure best-in-class social campaigns in extremely competitive markets. This is an exciting opportunity for an individual to master hands-on responsibility and progress in their career in the digital space. You will report to the Head ofPerformance Marketing but will have your own autonomy.
You must be:
? Analytical, data driven performance driven.
? Have a good eye for engaging and response generating creative.
? Strict, diligent, and motivated.
? Driven and eager to learn new things.
? Someone who enjoys working with multi-nationals.
? Comfortable talking to, challenging, and influencing team members.
? A fast and agile executer.
You will be responsible for:
? Deploying and managing FB & Instagram paid campaigns across multiple markets
? Working extensively with data/platforms/stakeholders to identify issues and opportunities
? Carrying out audience research, optimizing ad copy and banners, bids strategies, etc.
? Briefing internal creative studio to create all required assets to support paid social strategy
? Constantly optimizing and scaling campaigns to deliver a positive ROI for the business on the budget you deploy
? Gathering performance data, analyzing it, and providing and sharing the actionable insight in a digestible fashion.
Skills/experience required:
? Minimum 3 years' experience in paid social (f/b and insta)
? Experience in the gaming industry is beneficial but not required
? Expert understanding of conversion tracking and risk management
? Great with Excel (including building Pivot tables)
? Strong organizational skills and experience in balancing multiple projects at once
? Strong reporting, communication/presentation and stakeholder management skills
? Experienced in briefing digital social creative
What’s in it for you:
? 24 days annual holiday, plus additional days after 3 years’ service
? Work to life balance: 3 days in office; near Regents Park, 2 days working from home
? Competitive salary + annual bonus (after completion of probation)
? Complementary fruits and snacks
? Free private healthcare, life insurance cover and pension after successful completion of probation
? Fun team socials
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