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Marketing Assistant

2 weeks ago

Runcorn, United Kingdom Covantec Full time

At ConvaTec, our vision is to develop pioneering trusted medical solutions to improve the lives we touch. We are a global medical technology business focused on serving people and care givers in the areas of advanced wound care, ostomy care, continence and critical care and infusion care. We devise, develop and manufacture innovative products and services that support people with deeply personal and challenging medical conditions, helping to improve care for them and giving them greater confidence, freedom and mobility.

We drive for excellence in all we do - anticipating and addressing our customers’ needs with advanced technologies and best-in-class products and services. Ours is a global business, well positioned for long-term sustainable performance. We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.

The Amcare Group, a subsidiary of ConvaTec, is a dedicated provider of patient support services to the stoma and continence community and who have built a 30 year reputation based on the delivery of the highest quality homecare services. We’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other.

Amcare Group care centres are located in Cheltenham, Basingstoke, Dartford, Lincoln, Nottingham, Runcorn, South Shields and Stirling. Our distribution centres are at Sunderland and Basingstoke. These form the Amcare Group making us one of the largest dispensing appliance contractors in the UK

**Job Summary**

The Marketing Assistant role provides support to the UKI Marketing team

**Duties and Responsibilities**:

- Assist in managing the day-to-day communication with third-party partners
- Liaise with creative agencies to produce digital assets for websites and apps
- Manage and maintain the content on the company websites and mobile apps
- Support with regular reporting on digital activity and key websites/apps metrics
- Liaise with the web development agency to assist with the ongoing management of website support and maintenance tickets
- Assist the marketing team with the planning, creation and execution of multi-channel integrated marketing campaigns
- Support the entire marketing function with administrative, invoices, raising purchase orders, approving invoices and creating new vendors.
- Maintain and disseminate on a timely basis competitor information based on input from Global & Local Marketing teams as well as their own secondary searches
- Maintain the UKI Marketing Ostomy SharePoint site
- Upload marketing collateral to Marketing World based on input from the Marketing Team, obsoleting materials as necessary
- Any other tasks as required
- Lead planning and execution of Consumer Marketing strategy
- Plan, develop, and execute Omnichannel campaigns that result in increased customer acquisition, loyalty and conversion
- Provide daily maintenance and content management on all web outlets
- Support marketing activities by providing expertise in various areas such as content development and optimization, advertising, etc.
- Drive consistent, relevant traffic and leads from social network presence.
- Work with data and analyze trends to drive segmentation and enhance the effectiveness of campaigns
- Ensure quality and on-time execution of all campaigns and overall program performance
- Lead new product launches to ensure brand awareness and sampling
- Engage and manage external resources including agencies and vendor partners
- Work closely with and support the Digital Marketing to align and maximize business and content strategies with all online and offline DtC campaigns
- Continually identify new opportunities along the consumer journey for greater optimization and business impact across both ConvaTec and Amcare Group business
- All other duties as assigned

**Competences Required**:
Behaviours and attitudes:

- Demonstrates the ConvaTec values and behaviours (Improve Care, Deliver Results, Grow Together, own It, Do What’s Right)
- High personal accountability
- High degree of integrity
- Passion to “make a difference” to the lives of the people we touch
- Excellent customer focus
- Confident, driven, and self-motivated
- A desire to learn and progress a career in marketing

Skills and knowledge:

- Evidence of expertise in DTC campaigns thorough understanding of marketing elements including traditional and digital marketing such as SEO/social media and market research methods.
- Experience with data-driven SEO analysis and optimization.
- Knowledge of HTML, CSS, and web development tools desired
- Experience in developing and managing an Omnichannel strategy
- Project Management
- Demonstrated ability to work cross-functionally and deliver results against tight deadlines
- Strong organizational, interpersonal and analytical skills essential
- Demonstrates creativity
- Highly computer literate, part