Digital Marketing Co-ordinator

4 days ago

Birmingham, United Kingdom South and City College Birmingham Full time

**Aims of Job/Job Purpose**

The post-holder will lead on the development of the College’s web and digital marketing strategy, supporting the delivery of an outstanding customer journey.

**Key Accountabilities and Responsibilities**

1. Develop, improve and implement the College’s digital marketing strategy, in line with our overall marketing objectives.

3. Supporting the development of ‘keep warm’ campaigns.

4. Measure return on investment and key performance indicators across all our digital media and provide regular reports and analysis to the marketing and management teams. Monitor performance of digital activity against targets and provide recommendations for improvements to future activity.

5. Develop website search engine optimisation and support with pay per click campaigns, mobile marketing and social media marketing.

7. Understand the college tone of voice and write web content and copy for other marketing materials.

8. Work with the web developer and the web agency to improve the customer experience, create content for web pages, measure web traffic and search engine optimisation.

9. Work with the marketing team to develop monthly content plans, exciting multimedia content and digital graphics.

10. Monitor our social media presence as well as that of competitors, providing and implementing suggestions for improvement.

11. Engage with our community on social media, including occasionally working out of hours (e.g. events, incidents)

12. Work with all curriculum areas, ensuring that their courses are adequately promoted online and offline

13. Implement B2B e-marketing and remarketing campaigns utilising emarketing software and LinkedIn digital marketing platforms, working closely with the sales team.

14. Support other members of the team with organising and attending events such as Open Days, community events, departmental celebrations etc.

15. Remain up-to-date with developments and trends in on-line communication and social media, suggesting new ideas to enhance marketing activity.

**Other Duties and Responsibilities**

a) Comply with internal and external quality standards and contribute to the College’s strategic aims.

b) Comply with college policies, procedures, and health and safety regulations.

c) Support the safeguarding and promotion of students’ welfare.

d) Maintain confidentiality in relation to all College information and to comply with Data Protection Legislation.

e) Participate in the College’s Appraisal scheme and undertake any training as required.

f) Support and actively participate in the implementation of the College’s Equal Opportunity policies.

**Job Types**: Full-time, Temporary contract
Contract length: 12 months

**Salary**: £28,849.00-£31,246.00 per year

**Benefits**:

- Company events
- Company pension
- Gym membership

Work Location: In person

Reference ID: REQ001191

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