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Head of Audience Growth

2 weeks ago

London, United Kingdom BBC Full time

Creative & Digital
- Permanent - Full Time
- London, GB, W12 7FA
- BBC Studios Distribution
- Job Closing Date: 04/02/2025

**THE ROLE**:
**ABOUT BBC STUDIOS**:
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

**ABOUT DIVISION**:
**About Brands and Licensing**
- The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.
Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments.
Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Social drives digital presence with over 6.5 billion social video views in 2023, offering advertising and branded content opportunities.
Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

Through BBC Studios Brands & Licensing, global audiences have collectively spent a monthly average of:

- 4.75m hours listening to our music
- 1.5m hours reading our books and magazines
- 29.3m hours playing with our toys and figures
- Over 48.8m hours engaging with our social media (Bluey hit over 2 billion global views across BBC Studios social portfolio last year, reaching every age, not just pre-school)
- And have spent over 2.5m hours attending BBC Studios Live Events in 2023.

**About Digital Brands**

BBC Studios Digital Brands is a creative powerhouse of world class content. Built on everything that makes the BBC brilliant, BBC Studios curates, commissions and creates world class digital content that drives dedicated fandoms across the globe.

With trusted brands such as Bluey, BBC Earth, Top Gear and Doctor Who, the business is driving forward with a new era of unskippable content. Powered by over 90 channels across major social platforms, BBC Studios Digital Brands combines global reach with the trust and consistency of BBC brands.

In 2024, global audiences spent over 48.8 million hours engaging with with our social media, websites, podcasts and newsletters. Our devoted fandoms and incredible creators provide compelling audience-first opportunities for advertisers to create meaningful connections through unparalleled audience understanding.

**THE ROLE**:
The Head of Audience Growth will support the departments ambitions to drive audience growth across all digital platforms and channels with the ultimate aim of converting fans to consumers - ensuring that there is a data-driven acquisition strategy and a sustained engaged community of fans across our portfolio of IP and brands.

This is an important role - and function
- that sits at the intersection between the content teams and the commercial and operations teams.

This role will be building out a distribution strategy across all platforms including social media, branded websites, podcasts and newsletters and leverage data to connect these disparate channels to build a connected view on the customer journey from discovery through to subscription/membership/consumer revenues.

The role will report into the Director of Audience Growth and together this team will work closely with DTC vendors, including our third-party e-commerce agency and develop our online stores. They must ensure the customer/consumer journey is effectively linked to our e-commerce platform.
This person will be adept at using data and analytics to understand how audiences engage with content and in turn can make informed decisions around social video distribution strategies, branded website design and functionality, search engines optimization, CRM strategies across owned and paid channels to drive customer acquisition.
- Audience growth strategies: Develop and implementation of strategies to grow an audience, using analytics and audience data to understand how audiences engage with content
- Content strategy: Work with editorial and content teams to build and implement content strategies that are informed by our understating of the wider audience - partnering with our D&I team to inform and guide
- Distribution strategy: Work with the commercial platforms teams to implement a clear distribution strategy that is linked to the overall content strategy
- Addressable Audience and CRM: Support the Audience Growth Director on our audience growth strategy, partnering with the CRM team on customer segmentation strategies and overall CRM plan
- Cross functional collaboration: Together wi