Head of Audience Development

3 weeks ago

London, United Kingdom RMK Talent Solutions Full time

The Head of Audience Development will lead the strategy, creation, and delivery of engaging, educational content and programs for the wholesale investment community. You will cultivate a loyal, informed audience of Wealth Managers, investment managers and financial advisers Positioned at the crossroads of content strategy, audience engagement, communications and relationship management the role requires deep knowledge of wholesale investment markets, excellent communication skills, and a passion for digital media and community building. Key Responsibilities Community Engagement & Growth * Develop and execute a global strategy to grow and engage the wholesale investment audience. * Build relationships with key industry stakeholders (e.g., IFAs, wealth managers, research groups). * Host and moderate forums, webinars, and events to foster community dialogue. * Track engagement metrics to inform strategy and optimise delivery. Content Strategy & Development * Collaborate with editorial and marketing teams to create relevant, insightful content – including video interviews for example. * Produce original material (e.g., newsletters, campaigns, discussion guides, spotlight interviews) tailored to wholesale investors. * Identify content opportunities through research and community feedback. Program Management * Lead multi-channel content and engagement campaigns (web, social, email, events). ...

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