Content Marketing Manager

2 days ago

London, United Kingdom EMR Full time

A very well-run B2C financial services provider is seeking a Content Marketing Manager to assist the business build the brand and improve customer engagement through exciting and engaging content. This hire will be responsible for creating content that canused across the world and engage all new and existing audiences across offline and online content.

**Responsibilities**:

- Ensure all content showcases the brand. Ensure tone is consistent across social communities, brand ambassadors and sponsorship partnerships.
- Create assets for sponsorship partners, ambassadors and for trade shows.
- Act as a brand champion, ensuring brand voice is consistent.
- Build content marketing plans that deliver against the strategy and then bring them to life by creating first class content.
- Manage the distribution of content in all channels, acting as the brand champion to ensure quality, clarity, and consistency across channels.
- Ensure that all content is optimised (SEO) and trackable.
- Work closely with the Partnership manager to create content plans and get content out and delivered within our media channels.
- Be responsible for creating and writing internal and external briefs.
- Monitor and analyse social and website metrics to help shape and improve effectiveness.
- Stay updated on industry trends and use this to build our commercial effectiveness.

**Requirements**:

- **A track record in using B2C content to deliver brand and commercial objectives.**:

- **B2C financial services experience is preferred but not essential.**:

- Be experienced and passionate about creating content plans and seeing them through to deliverables that engage with a range of audiences.
- Able to demonstrate outstanding negotiation skills and verbal reasoning.
- Be a confident and a tenacious relationship builder who takes responsibility for projects they work on.
- Have excellent communication skills, including written and verbal.
- A sense of humour.
- UK experience is essential.

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